Some people are born to sell. Stephan Schiffman is not one of those people. But he is one of the best salespeople aroundbecause he patiently and carefully trained himself to watch born salespeople and learn how they did it.
Now this acclaimed sales guru passes these secrets of successful selling on to you: Attitude is moneyRight attitude, right lookWarming up to cold callingGetting the appointmentClosing the deal If you follow Stephan Schiffman's winning formula, you can discover the right words and the right approach because you've not only learned to sellyou've learned to sell like the best."
An easy quick read that provides a concise overview of the traditional sales cycle. Nothing especially groundbreaking, although it does contain some insightful anecdotal stories that nicely illustrate and remind us what effective sales can look like.