Applied Choice Analysis: A Primer

by David A. Hensher, John M. Rose, William H. Greene

In recent years, there has been growing interest in the development and application of quantitative statistical methods to study choices made by individuals. This primer provides an introduction to the main techniques of choice analysis and also includes details on data collection and preparation, model estimation and interpretation and the design of choice experiments. A companion website offers practice data sets and software to apply modeling and data skills presented in the book.

744 pages, Paperback

First published February 6, 2005