Media Effects: Advances in Theory and Research

by Jennings Bryant (Editor), Dolf Zillmann (Editor), Mary Beth Oliver (Editor)

This book, built on the foundation of the earlier volume Perspectives on Media Effects , serves not only as a reference volume for scholars interested in the topic, but also receives widespread use as a textbook for classes in media effects. Media effects research is regularly reshaped by critics from "the outside," whose provocative critiques cause researchers to rethink their assumptions, reexamine their findings, and recast their theories. The contributors to this volume represent some of the finest scholars in the media effects tradition who have weathered both the private storms from within and the public storms from the outside.

Genres: Textbooks, Nonfiction, Communication, Politics, Grad School

520 pages, Paperback

First published January 1, 1994

Reviews

[Erliana Rachmawanti · Rating 5 out of 5]

Like the title, this book covered more than a basic explanation of mass media effect (but mostly on TV) with lots of references.

[Ima - · Rating 5 out of 5]

Media baik itu cetak maupun elektronik mempunyai efek domino. Di satu sisi ia akan memberikan informasi kepada audience namun di sisi lain ada efek negatif dari content media itu sendiri. Hal ini banyak dilakukan oleh industri media. Baik secara sadar maupun tidak. Terbukti masih banyak kasus bullying di Indonesia. Media berperan besar dalam kasus ini.
Makanya, meski gw belum punya anak, gw dah berencana akan mencabut kabel TV gw nantinya. Biar nggak d tonton ama anak gw. Kecuali didampingi oleh orangtuanya.

[Patrick · Rating 4 out of 5]

I read the latest version of this book, which is now by Jennings Bryant and Mary Beth Oliver, as Dolf Zillman has apparently retired.

This is well-rounded look at all the major theories in American Communications Studies as well as the major subjects, from sex and violence to individualism. A must have for any communication person's bookshelf.

[John]

nonfiction,communications

[Nulur · Rating 5 out of 5]

Many kind of theories about media effects. Sometimes, media didnt realize about its effects for all people

[Rod Pyle]

Not an easy read, but a good primer of the state of the art in comm. theory ca. 1990 or so.

[Muhammad Al-shrafi · Rating 3 out of 5]

Reference book in media related topics.

it is a bit outdated when dealing with the Internet, mobile communications and social media effects.