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fruITion #1

fruITion: Creating the Ultimate Corporate Strategy for Information Technology

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Part entertaining novel and part enlightening textbook - FruITion takes the reader through a discovery process revealing indispensable messages about the next generation of strategies for Information Technology. - Jeremy Hall, Managing Director, IRM UK Strategic IT Training FruITion brings vividly to life the issues of being a CIO in todays corporate world and how IT, when properly integrated into the objectives of a business can drive massive value creation. His insights into how to win the engagement war and bring technology strategies alive for the non technical are absolutely spot on. - Steve Adams, COO and Managing Director for Card Services, Euronet Worldwide The modern CIO is to be seen as part of the business rather than a service provider to the business. Chris Potts is at the forefront of thinking that will put us all there if we act on his inspiration. - David Brown, CIO of Scottish Water How will Ian as the CIO react when the management team explores a very different relationship with IT? The strategy that emerges has major implications for the CIO and everyone in the IT department. Chris Potts works with executives and CIOs in industry-leading companies around the world, formulating and executing the new generation of corporate strategies for exploiting IT. He delivers public seminars that are founded on his own breakthrough work with clients, and has provided training to some of the worlds leading consultancies.

218 pages, Kindle Edition

First published February 11, 2008

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Chris Potts

10 books6 followers

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5 stars
29 (27%)
4 stars
44 (41%)
3 stars
20 (19%)
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11 (10%)
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Displaying 1 - 11 of 11 reviews
Profile Image for Suzanne Hazelton.
49 reviews8 followers
April 13, 2013
This book is about the value delivered by IT in a corporate setting. At first I felt patronised by this book. I found it to be written in a "Janet & John" style ... this term is probably only of use if you're of a certain age an have lived in the UK ... essentially a book for very young children. Anyway, the book grew on me - it was an easy read, and yet covered some interesting "what's the business value of IT?" sort of questions. Not sure how practical and implementable - but probably falls in the good brain candy category - but only if you're interested in the business value of IT!”
Profile Image for Torben Rasmussen.
102 reviews6 followers
August 23, 2012
This is a very inspiring book about strategy and the position of IT in the modern enterprise.
Potts have taken a very alternative approach to discussing the subject of IT strategy and investment management. Instead of a standard business book the book is written as a novel following the CIO of a company who is challenged with rethinking and innovating how to approach IT strategy and the whole position of IT in the organisation.
Definately thought provoking and worth reading before you start writing your next IT strategy!
Profile Image for Ernesto.
314 reviews12 followers
September 12, 2014
Chris Potts de manera ágil, divertida y sobretodo sencilla expone todas las consideraciones que son necesarias tomar en cuenta al momento de que una persona responsable del área de TI desea elaborar una visión, misión y estrategia de TI alineada al negocio.

Libro totalmente recomendado a todos aquellos que alguna vez en su vida se enfrenten al reto de definir LA ESTRATEGIA de un área de TI.
Profile Image for Pedro Martinez.
617 reviews9 followers
December 10, 2011
Nice to read an Business IT book in form of a novel, but the characters are not very realistic nor the situations depicted... Good approach for IT Managers in search of finding the proper value of the IT departments in current IT outsourcing super-trend.
14 reviews16 followers
February 13, 2014
Fun to read (it is a business novel).
A vision on how IT is evolving.
Displaying 1 - 11 of 11 reviews

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