The Creativity Tools Memory Jogger

by Michael Brassard, Diane Ritter, Michele Kierstead;Steve Boudreau;Carolyn Field (Illustrator)

Designed for you to use as a convenient and quick reference guide on the job, for creative problem solving.
Stretch your organization's creative thinking ability with The Creativity Tools Memory Jogger, and develop innovative solutions to today's business problems. Brainstorming is just one of the 14 tools described in this practical guide to innovative thinking.
Other tools show you how to restate the problem so you can see it differently, generate new ideas, transfer knowledge from other areas, and identify all possible solutions to the problem.
Because innovation doesn't happen in a vacuum, the book explains how to develop an environment that enhances creativity, and how to integrate the tools in your organizational improvement activities.

177 pages, Spiral-bound

First published June 1, 1998

Reviews

[Ricardo Vargas · Rating 3 out of 5]

For those who like pocket books, this Memory Jogger comes with ideas and simple tools you can apply to develop the creative process. It is very handy but do not expect to "learn" creativity on this book. It is a "toolbox" and not a learning book.

Para aqueles que gostam de livros de bolso, esse Memory Jogger vem com idéias e ferramentas simples que você pode aplicar para desenvolver o processo criativo. Bastante conveniente se você não espera "aprender" criatividade com ele. Ele é uma "caixa de ferramentas" e não um livro didático.