Sales-Side Negotiation: Negotiation Strategies for Modern-day Sales People

by Patrick Henry Hansen

Patrick Henry Hansen's Sales-Side Negotiation draws on history's most compelling moments to teach modern negotiation principles - Ho Chi Minh's tactics at the Paris Peace Talks, Sir Francis Drake's counter tactics against the Spanish Armada, Michelangelo's defiance of Pope Julius II, and more. Beginning each chapter with a captivating historical event, Sales-Side Negotiation both informs and entertains.

Genres: Nonfiction

Paperback

First published May 31, 2009