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Attraction Formula

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"Shortly after moving to New York, I saw Paul on the Today Show. Fascinated by his story and his uncanny ability to meet women, I sent him an email to meet for lunch. I had a proposition of my own. I wanted him to write this book. My gut told me the experience Paul had accumulated from years of hitting on, picking up, and sleeping with hundreds of women, was something rare, something valuable.

During our first meeting together, I watched Paul approach several attractive women and stroll off—victoriously—with their phone number and in most cases an agreement to meet later on in the week for a drink. He was fearless and unshakable.

When he approaches a woman whom he has never spoken to and wants to meet, his ability to control the interaction to lead to his desired outcome is instructive. Paul knows what he wants (her phone number) and usually walks away with it. These women know immediately that they are dealing with a man who has experienced more than his fair share of the opposite sex, and they respect him as a result.

So as you study this material, keep this in mind—nothing here is theoretical. What you will learn is a practical approach for meeting and dating as many women as you want. Perhaps you have no desire to sleep with hundreds of women. I, for one, do not. It’s a lifestyle choice, and it’s something for you and you alone to decide.

But the social skill-set that you can develop, simply by implementing a few of these techniques will give you the ability to choose the type of women you want in your life. And it’s this freedom of choice and empowerment that I want you to experience.

Regardless of your goals, understand that what you have in front of you is NOT common knowledge. In fact, much of what you will read will probably shock you. But you can learn from the extreme, even if you choose a different path. Only by pushing our limits can we truly find our “edge.” And this book will help you cultivate your own edge.

What you have in front of you is, to my knowledge, the most powerful dating technology ever to be made available to the single man. Paul’s earlier works went on to become cultural sensations almost overnight and I am confident that this book will quickly take its rightful place as the definitive guide to meeting and dating women. Enjoy."

- Mike Bradford, Publisher

88 pages

First published January 1, 2008

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604 people want to read

About the author

Paul Janka

12 books9 followers

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5 stars
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Displaying 1 - 9 of 9 reviews
Profile Image for Temüjin Raizel Ṭayyi.
51 reviews
March 15, 2018
Paul Janka covers a lot of ground in this short book: style, logistics, appearance, attraction, dating, sex, philosophy, etc.

Otherwise, the book gave me two limiting beliefs: (1) meeting girls on the street at night is bad, (2) going to bars and clubs to meet girls is bad. Thankfully, I've worked myself out of these beliefs and I now approach during the daytime, nighttime, at bars, clubs, coffee shops, etc.

I'd recommend reading this book for the practical tips on how to set up your apartment, how to look the part, and a few very strong key concepts that will be bolded such as setting strong terms and being somewhat unavailable and scarce to women.
Profile Image for David Nunez.
89 reviews8 followers
July 2, 2019
This book was okay, but there seems like common sense tips discussed. This book is okay for someone to start off in the game. The author does discuss how the game can come down to being a numbers game. What I would have liked more is when what to say in as many scenarios as possible. But I feel if there is any one tip that can be learned that can make a difference in closing out the deal than it is knowledge that is well worth it!
8 reviews
February 8, 2024
Very good book. Paul Janka keeps it simple and straight to the point. He is a big advocate of day game and tells it how it is. The inevitability of rejection, how cold-approaching is a numbers game, and why you should focus on getting a large volume of numbers. His advice is consistent with my own experiences day gaming before even reading this book, and will help me become even better at cold-approaching now that I'm back on the dating scene at 40.
Profile Image for Austen Signalz.
17 reviews2 followers
October 25, 2015
Paul Janka covers a lot of ground in this short book: style, logistics, appearance, attraction, dating, sex, philosophy, etc.

Otherwise, the book gave me two limiting beliefs: (1) meeting girls on the street at night is bad, (2) going to bars and clubs to meet girls is bad. Thankfully, I've worked myself out of these beliefs and I now approach during the daytime, nighttime, at bars, clubs, coffee shops, etc.

I'd recommend reading this book for the practical tips on how to set up your apartment, how to look the part, and a few very strong key concepts that will be bolded such as setting strong terms and being somewhat unavailable and scarce to women.
5 reviews
January 27, 2011
Janka's theory (Or Janka Theory as coined by a buddy and I) is incredibly brilliant in its innovativeness and simplicity. His unconventional and often counter-intuitive techniques are unprecedented and a must see for the unaware male. This short read is worth a thousand fold your investment if interested in the topic.
Profile Image for Daniele.
108 reviews1 follower
March 18, 2013
Good reading that resonate a lot!
Not exactly what I want now in life, but it will improve any interaction implementing few of the changes explained.
Profile Image for Dan Davidson.
42 reviews26 followers
May 20, 2013
Interesting read, but the proof would have to be in the pudding. I'm spinning my wheels, so I'm a skeptic with a lot of this stuff.
1 review
August 25, 2018
Very illustrative description in classic Janka style. The guy caught my attention with his sincerity, groundedness and his analytic approach to everything. Having listened to hundreds of his interviews and read all his bibliography I can tell you - there's not a single inconsistency I've found in his work. I trust his experience. He's always very informative and helpful. We're actually FB friends now.
Interestingly even several years after having read his book, I still look at it as a bible of the absolute basics. It boils down to a dozen or so practical tips, but it is truly lasting knowledge and a great addition to the Men's Library. Very, very good book. Highly recommended!
Displaying 1 - 9 of 9 reviews

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