I actually read this book for the second time. I don't mind reading this again and again. I love this quote from Charles Leadbeater : "We think therefore we are, we share what we are".
With the open communication tool such as internet which branch out to so many different platform, facebook, twitter, blogs, youtube, myspace, linkedin, instagram, secondlife, wikipedia, quora etc etc even goodreads, we can clearly see what type of person behind the screen from what they are sharing online. In this book, it also tell us that the world is getting flatter everyday, people from different walk of life conversing for different ideas openly. Everyday someone inspire someone else and so forth. The author gave an example of mountain bike innovation which actually was not come for any specialized institution or company like sophisticated lab, engineer, new product innovation, but it came from a user, the daily bike commuter. The future is a collaborative idea, this is where great ideas will be born. The audience is taking the stage, they are no longer a passive recipient anymore, they are contributing ideas through the conversation, feedback or interaction.Now million of people can have their say and be heard by others.This could be pretty confusing, that is also what big data might encounter the same problem too, information overload and authenticity.
The web is mass conversation therefore it is mass innovation. in 20th century, it is the mass production for mass consumption, factories, cars, TV, fridges. in 21st century it is mass innovation, users drive the innovation, product become more customized. Million of people creating games, softwares, ideas, knowledge, information etc everyday to cater this need. In a ways this is the best environment for democracy, because more people will have their voices heard and understood by others.It is good for equality as well because more people will have more access to information or knowledge for free because they are not able to pay for it. And more and more people know how to think creatively. It is sound super great, but we still have challenges. How to understand privacy in a common public space, safe sharing, what if wikipedia is a crap, how do we earn a living when everyone is free sharing. In the past you are what you own, in today's world you are what you share.
Good book, recommended to read.