What do you think?
Rate this book
Business and Competitive Analysis: Effective Application of New and Classic Methods
This is the eBook version of the printed book.
“I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit.”--Bill Fiora, Partner and Founder, Outward Insights
“All practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can become more rigorous and their approach less casual. Accept no imitations. This is the genuine article.”
--Sheila Wright, Director of the Competitive Intelligence-Marketing Interface Teaching and Research Initiative (CIMITRI) at Leicester Business School, De Montfort University
The Definitive How-To Guide for Business and Competitive Analysis
Transform raw data into compelling, actionable business recommendations Answer the questions executives ask–“What?” “So What?” and “Now What?” Today’s 24 most valuable how to choose them, how to use them For everyone who performs managers, consultants, functional specialists, and strategists A completely new book by the authors of the popular Strategic and Competitive Analysis Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there’s a comprehensive, immensely practical guide to today’s best tools and techniques for answering tough questions and making actionable recommendations.
Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today’s most valuable analysis techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique–along with realistic assessments of strengths, weaknesses, feasibility, and business value.
You are flooded with data. This book will help you transform that data into actionable insights and recommendations that enterprise decision makers cannot and will not ignore. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present 24 of today’s most valuable analysis methods.They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple finance, sociology, anthropology, and the intelligence and futurist communities. For each, they present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book you can rely on to meet any analysis challenge, no matter how complex or novel.
The fundamentals of business and competitive analysisGoals, processes, pitfalls, deliverables, and benefits
“I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit.”--Bill Fiora, Partner and Founder, Outward Insights
“All practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can become more rigorous and their approach less casual. Accept no imitations. This is the genuine article.”
--Sheila Wright, Director of the Competitive Intelligence-Marketing Interface Teaching and Research Initiative (CIMITRI) at Leicester Business School, De Montfort University
The Definitive How-To Guide for Business and Competitive Analysis
Transform raw data into compelling, actionable business recommendations Answer the questions executives ask–“What?” “So What?” and “Now What?” Today’s 24 most valuable how to choose them, how to use them For everyone who performs managers, consultants, functional specialists, and strategists A completely new book by the authors of the popular Strategic and Competitive Analysis Business success begins with deep clarity about your competition and your business environment. But, even as data gathering has improved dramatically, few business professionals know the state-of-the-art techniques for analyzing their data. Now there’s a comprehensive, immensely practical guide to today’s best tools and techniques for answering tough questions and making actionable recommendations.
Business and Competitive Analysis begins with end-to-end guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Next, the authors offer detailed guides on 24 of today’s most valuable analysis techniques that have never been brought together in one book before.They offer in-depth, step-by-step guidance for using every technique–along with realistic assessments of strengths, weaknesses, feasibility, and business value.
You are flooded with data. This book will help you transform that data into actionable insights and recommendations that enterprise decision makers cannot and will not ignore. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present 24 of today’s most valuable analysis methods.They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple finance, sociology, anthropology, and the intelligence and futurist communities. For each, they present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book you can rely on to meet any analysis challenge, no matter how complex or novel.
The fundamentals of business and competitive analysisGoals, processes, pitfalls, deliverables, and benefits
- GenresBusinessNonfiction
Kindle Edition
First published February 27, 2007
41 people are currently reading
293 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 4 of 4 reviews
December 1, 2012
A useful if somewhat dry presentation of methods of analysis. For each method, the authors provide discussion of what situation(s) it would be used in, what would be necessary in order to complete the analysis, what the strengths and flaws of it are, and examples of its use(real-world or invented). They evaluate each using their own method--FAROUT--which breaks down each method's future orientation, accuracy, resource efficiency, objectivity usefulness and timeliness. There are also fairly long bibliographies for each that provide an interested reader with more to explore.
June 8, 2014
While this is one of the most comprehensive collection of methods to analyze business and competition, the book was somewhat dry and felt as more of a college textbook than a guide for business professionals.
Pros:
Great collection of methods, with a description, FAROUT analysis and case studies for most of them,
Cons:
The authors did not share as much of their vast experience on the methods as they did in other of their books; more personalized approach towards the different methods would have been very welcomed by professionals with a specific problem at hand, looking for the right tools (methods).
Pros:
Great collection of methods, with a description, FAROUT analysis and case studies for most of them,
Cons:
The authors did not share as much of their vast experience on the methods as they did in other of their books; more personalized approach towards the different methods would have been very welcomed by professionals with a specific problem at hand, looking for the right tools (methods).
March 29, 2013
A must-read book on competitive intelligence for knowledge workers who want to be in executive role and entrepreneurs.
March 7, 2014
This is a very solid book that could be used as a text or a reference; definitely not to be read straight through.
Displaying 1 - 4 of 4 reviews