Futura

by Victionary (Editor)

Every designer has a favorite typeface. More than a vehicle to transport words onto a page, a typeface can express taste, style, opinion, and attitude. Using a selection of high-quality graphic design work for books, promotional materials, signage and more, each book in the "I Love Type" series highlights a single typeface and its prevalence in the design community. This narrow focus lends itself to an in-depth study of each typeface--how the same font can be altered to create different moods and generate an entirely original effect. One of the most used sans serif typefaces, Futura is synonymous with efficiency and modernity, with its clean, even strokes, geometric shapes and lack of decorative flourishes. Created in the 1920s, it shows the influence of German Bauhaus, and has inspired an army of geometric typefaces in the years since its inception. Futura's iconic status and simplicity have inspired the designers in this text to push for innovation.

Genres: Design

160 pages, Paperback

First published December 15, 2010

About the author

viction:ary is the publishing brand of leading publisher viction workshop ltd, founded by Victor Cheung in 2001. Sitting at the heart of Asia, viction:ary books specialise in visual arts and design, and connect visions and inspirations from the West and the East. With focuses on graphic design, illustrations, fashion, architecture, product design and contemporary art projects, our radar observes global designs that essentially present strong, original concepts and graphical approaches. Through creative collaborations and innovations in publishing, we capture
what’s up and who’s next in the creative realm and propose multidimensional angles to rethink and review design.
Persistently pushing the boundaries, viction:ary’s commitment
to quality in editorial direction and book design is widely recognised by the industry and international media. With
heaps of successful publications under our belt, we continue
to give ourselves to elevate visual experiences and inspire readers inside and outside the industry, wherever they dwell in the world.

Reviews

[Noel Manhattan · Rating 5 out of 5]

Una lectura satisfactoria en una edición excelente.

[Penelope Lake · Rating 1 out of 5]

Looks pretty and amazing - then you open it. Just shows samples of using Futura. I have read at least 20 books on fonts, and this is the worst by far