Roger Priddy (b. 1960) is the creator of Priddy Books, which publishes books for babies and young children. Priddy Books is a division of Macmillan Publishers and books published by the imprint have won several Practical Pre-School Awards.
The text on each page gives instructions to pull a tab, which separates two halves of an Easter egg to reveal a baby animal. The last page reveals a mirror. The tabs are of a sturdy cardboard that seems like it will be difficult to tear. This is a novel sort of interactive page and that I think gives the book merit. I especially like the inclusion of the mirror.