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How The Pirates Invented Branding
In the 18th century, pirates knew they would be more successful if they could capture a ship without a fight. This was best accomplished by intimidating merchant vessels to surrender. Some pirates did that with primitive branding.
The Pirate's primitive form of branding was extremely successful. They told a story with their brand, and the world around them heard it loud and clear. In fact, most Pirates never had to fire a shot, or ever worry about losing a crew member. They simply walked on board and took what they wanted. Talk about powerful brand identity.
The question then becomes, what can we learn today about this primitive method of branding? Can the principles established during these primitive times really apply to our marketing strategies today?
The answer to this questions is a resounding yes!
Open this book and learn How The Pirates Invented Branding.
The Pirate's primitive form of branding was extremely successful. They told a story with their brand, and the world around them heard it loud and clear. In fact, most Pirates never had to fire a shot, or ever worry about losing a crew member. They simply walked on board and took what they wanted. Talk about powerful brand identity.
The question then becomes, what can we learn today about this primitive method of branding? Can the principles established during these primitive times really apply to our marketing strategies today?
The answer to this questions is a resounding yes!
Open this book and learn How The Pirates Invented Branding.
55 pages, Paperback
Published December 10, 2021
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