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256 pages, Kindle Edition
First published January 25, 2011

The original Easy-Bake oven, which I begged for (and, dang it, never got), was turquoise and the Suzy Homemaker line - I had the iron, which really worked! - was teal. I can't imagine you would see that today. What happened? Why has girlhood become so monochromatic?
(p35)
The virgin/whore cycle of the pop princesses, like so much of the girlie-girl culture, pushes in the opposite direction, encouraging girls to view self-objectification as a feminine rite of passage.
(p130)
It would be disingenuous to claim that Disney Princess diapers or Ty Girls or Hannah Montana or Twilight or the latest Shakira video or a Facebook account is inhreently harmful. Each is, however, a cog in the round-the-clock, all-pervasive media machine aimed ta our daughters - and at us - from the womb to the tomb; one that, again and again, presents femininity as performance, sexuality as performance, identity as performance, and each of those traits as available for a price.
(p182-3)
"We have only so much control over the images and products to which they [children] are exposed, and even that will diminish over time. It is strategic, then - absolutely vital - to think through our own values and limits early, to consider what we approve or disapprove of and why."