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Affiliate Program Management: An Hour a Day

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Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate Program An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

464 pages, Paperback

First published March 25, 2011

29 people are currently reading
158 people want to read

About the author

Evgenii Prussakov

10 books2 followers

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Displaying 1 - 3 of 3 reviews
Profile Image for Stephan Pire.
35 reviews2 followers
December 27, 2014
It pretty much took me 2 days to read this great book thoroughly.

I found it because I wanted to find some reference material about Affiliate Marketing. I believe Affiliate Marketing is a key element to start an Ecommerce with limited risk.

The amount of information in this book is so valuable that I actually purchased 6 copies for my team. We created operation matrix from this books and we inventoried all actions needed to run our Publishers programs. We also reviewed all visuals and starters developing a data feed for our affiliates as well as for Google Merchant and Amazon Seller Central.
Displaying 1 - 3 of 3 reviews

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