Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate Program An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
It pretty much took me 2 days to read this great book thoroughly.
I found it because I wanted to find some reference material about Affiliate Marketing. I believe Affiliate Marketing is a key element to start an Ecommerce with limited risk.
The amount of information in this book is so valuable that I actually purchased 6 copies for my team. We created operation matrix from this books and we inventoried all actions needed to run our Publishers programs. We also reviewed all visuals and starters developing a data feed for our affiliates as well as for Google Merchant and Amazon Seller Central.