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The Right-Brain Business Plan: A Creative, Visual Map for Success
Turn Passionate Ideas into Profitable Enterprises
Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.
Discover how to:
* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life
Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.
Discover how to:
* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life
240 pages, Paperback
First published February 15, 2011
127 people are currently reading
1316 people want to read
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Displaying 1 - 30 of 52 reviews
July 19, 2012
The Right Brain Business Plan, is a different type of business book, at least in the way it is presented. In place of complex numbers and numerous words, the book uses a visual approach to demonstrate various business concepts. The book is full of sticky notes illustrations, colors, pictures and boxes that help the creative or visually oriented entrepreneur get started with their business plan.
The book offers insights into how to map out a financial plan without becoming intimidated by the numbers. It also offers practical advice on identifying the right people to work with, finding the right customers and effectively marketing to them, painting your business strategies, drawing out goals and mapping steps to take. Through a series of color-filled assignments, readers are taken through the steps of launching and managing a successful business.
I will admit that this book is not for everyone. Nevertheless, it does a good job of showing entrepreneurs the importance of a business plan and that it does not all have to be drudgery. Overall, this is a fun read for those looking for a different approach to traditional business plan writing. However, the book could use additional tangible explanations on how to execute the pictures and boxes in the real world.
The book offers insights into how to map out a financial plan without becoming intimidated by the numbers. It also offers practical advice on identifying the right people to work with, finding the right customers and effectively marketing to them, painting your business strategies, drawing out goals and mapping steps to take. Through a series of color-filled assignments, readers are taken through the steps of launching and managing a successful business.
I will admit that this book is not for everyone. Nevertheless, it does a good job of showing entrepreneurs the importance of a business plan and that it does not all have to be drudgery. Overall, this is a fun read for those looking for a different approach to traditional business plan writing. However, the book could use additional tangible explanations on how to execute the pictures and boxes in the real world.
April 15, 2012
It’s important to have a plan. You need to be very clear about your business: what you stand for, what you want to accomplish, and what you bring to the table. In this way, you can focus your energies wisely to help achieve your version of success.
Everyone who owns a business realize that they need to create a business plan. They understand the importance and agree that having a plan is probably a good thing. Doing so can be extremely intimidating.
The Right-Brain Business Plan is the business plan for those who think visually. Instead of writing down a formalized plan, these individuals are encouraged to illustrate their vision in other more visual ways. In seeing their plan, they can then tweak the results until they have a viable vision for their work. The result is a formal business plan given a different media.
For people who find a traditional business plan intimidating, this might just be a useful alternative. In particular, artists or other visual thinkers will be able to use their talents to clarify their vision. I personally tend to think in words, so I actually enjoyed creating a more traditional business plan and found this creative approach more challenging.
Everyone who owns a business realize that they need to create a business plan. They understand the importance and agree that having a plan is probably a good thing. Doing so can be extremely intimidating.
The Right-Brain Business Plan is the business plan for those who think visually. Instead of writing down a formalized plan, these individuals are encouraged to illustrate their vision in other more visual ways. In seeing their plan, they can then tweak the results until they have a viable vision for their work. The result is a formal business plan given a different media.
For people who find a traditional business plan intimidating, this might just be a useful alternative. In particular, artists or other visual thinkers will be able to use their talents to clarify their vision. I personally tend to think in words, so I actually enjoyed creating a more traditional business plan and found this creative approach more challenging.
September 25, 2013
This book really worked for me. It wasn't fluffy, which I hate. The advice was solid and logical, and talked not just about developing a business, but how your ethics and values should work with and strengthen your plan. Good for right-brainers and those people straddling the divide. Highly recommended.
December 26, 2011
Rare book that helps out the people (like me) who have
trouble understanding all the mumbo jumbo of other
Business Plan books.
It translates the technical parts into fun, active
involvement in Business Plan development!
trouble understanding all the mumbo jumbo of other
Business Plan books.
It translates the technical parts into fun, active
involvement in Business Plan development!
December 30, 2011
This really helped me get my business plan well on it's way. I know I will be referring to it throughout this next year often. Great ideas and inspiration! What does success as a writer look like to me. The most important planning I've done.
December 31, 2014
There was a time when Jennifer Lee thought that creativity and business mixed as well as oil and water. Then she succumbed to the entrepreneur bug. That’s when she realized that business and creativity do go hand in hand. In fact, they have to if one wants their idea to surpass hobby level. The Right-Brain Business Plan shares the process created during the journey that allowed Ms. Lee to reconcile the two entities.
“In this book, you get to make better business buddies with your artistic, visionary right brain. You’re invited to fully embrace your creative nature in the realm of business.”
In the end, readers produce what Lee calls a Right-Brain Business Plan -- “a visual, creative, and fun road map for your business success” that can be “translated into a more formal plan, if needed.”
The book is divided into nine chapters plus an introduction.
The introduction covers why one needs a business plan, what kind of thinker will benefit from the book, the difference between right-brain and left-brain thinking and drives home the problem with left-brain thinking when trying to develop a vision.
“The challenge is when left-brain thinking comes in too early in the vision and planning process and kills the party with its questioning, judgement, and need for every single piece of the puzzle to make absolute sense before taking the first step.”
Readers also receive validation through a Right-Brain Entrepreneur Badge of Honor affirming their brilliance and talent and the value of creative work.
The author also shares her own success story.
The first chapter lays out the book’s agenda. It describes the tools readers are going to encounter along the way: Right-Brain Reflections, Illustrated Play Sheets, Exercises, Right-Brain Boosters and Left-Brain Chill Pills, Success Stories, and Left-Brain Checklists.
Then readers learn what a Right-Brain Business plan is, how it maps against a business plan for “the suits” and which chapters cover: business vision and values (Chapter 2), business landscape (Chapter 3), getting the word out ( Chapter 4), managing the money (Chapter 5), corralling creative cohorts (Chapter 6), turning the plan into action (Chapter 7), the policies, processes and procedures that will allow you to get the work done (Chapter 8), and keeping the plan alive (Chapter 9).
The Right-Brain Business Plan operates on several levels -- visualization, handling your inner critic, and feeding your creativity though play. Lee uses these elements to help people who never imagined tackling the business side of their entrepreneur endeavors do just that. She succeeds in creating a resource for anyone “bored by business planning...[who] finds the process daunting...[who] is too busy doing what they love to bother with complex spreadsheets or lengthy templates.” This book provides “an enjoyable, accessible, and visual approach to clarifying the big picture for your business and to developing a plan of action that will help you get the job done.”
What is the downside? The book works on the big picture level. Lee herself states the right-brain visual business plan is not what you want to use if you are asking for a bank loan, applying for a grant, or trying to attract investors or partners. To do that, you’ll need the full blown left-brain business plan. As long as you realize this, The Right-Brain Business Plan will not disappoint you.
“In this book, you get to make better business buddies with your artistic, visionary right brain. You’re invited to fully embrace your creative nature in the realm of business.”
In the end, readers produce what Lee calls a Right-Brain Business Plan -- “a visual, creative, and fun road map for your business success” that can be “translated into a more formal plan, if needed.”
The book is divided into nine chapters plus an introduction.
The introduction covers why one needs a business plan, what kind of thinker will benefit from the book, the difference between right-brain and left-brain thinking and drives home the problem with left-brain thinking when trying to develop a vision.
“The challenge is when left-brain thinking comes in too early in the vision and planning process and kills the party with its questioning, judgement, and need for every single piece of the puzzle to make absolute sense before taking the first step.”
Readers also receive validation through a Right-Brain Entrepreneur Badge of Honor affirming their brilliance and talent and the value of creative work.
The author also shares her own success story.
The first chapter lays out the book’s agenda. It describes the tools readers are going to encounter along the way: Right-Brain Reflections, Illustrated Play Sheets, Exercises, Right-Brain Boosters and Left-Brain Chill Pills, Success Stories, and Left-Brain Checklists.
Then readers learn what a Right-Brain Business plan is, how it maps against a business plan for “the suits” and which chapters cover: business vision and values (Chapter 2), business landscape (Chapter 3), getting the word out ( Chapter 4), managing the money (Chapter 5), corralling creative cohorts (Chapter 6), turning the plan into action (Chapter 7), the policies, processes and procedures that will allow you to get the work done (Chapter 8), and keeping the plan alive (Chapter 9).
The Right-Brain Business Plan operates on several levels -- visualization, handling your inner critic, and feeding your creativity though play. Lee uses these elements to help people who never imagined tackling the business side of their entrepreneur endeavors do just that. She succeeds in creating a resource for anyone “bored by business planning...[who] finds the process daunting...[who] is too busy doing what they love to bother with complex spreadsheets or lengthy templates.” This book provides “an enjoyable, accessible, and visual approach to clarifying the big picture for your business and to developing a plan of action that will help you get the job done.”
What is the downside? The book works on the big picture level. Lee herself states the right-brain visual business plan is not what you want to use if you are asking for a bank loan, applying for a grant, or trying to attract investors or partners. To do that, you’ll need the full blown left-brain business plan. As long as you realize this, The Right-Brain Business Plan will not disappoint you.
April 15, 2020
I picked up this book a number of years ago as I was starting to toy with the idea of a side hustle. I really liked it, but I got too busy or distracted or found something to watch on TV instead and put it aside. Life knows when you're not ready for things.
I recently thought of this book again after a conversation with a friend about her desire to ramp up her independent business. Then came the loss of my job and the COVID-19 quarantine, and what better time to work through something creative and fun than now.
While I used the book to work on creating a structure to my freelance/consulting business (at the moment called "Accidental Athlete Communications") I found so much in here that would be useful in so many different ways. As I look at my jobs involving volunteer recruitment, donor recruitment, member recruitment, anything that needs a plan to connect an organization/business to people, this book as fun, practical ways to move the needle. I can't wait to start using some of these techniques in some of my development/recruitment jobs!
While lack of magazines lying around the house meant I couldn't do a lot of collage, I did have fun creating a few visual pieces. I liked the way this framed a business plan, how it got me to really think about what it is that I want to do, what I want it to look like, and the freedom to create a road map that may, or may not, work.
I recently thought of this book again after a conversation with a friend about her desire to ramp up her independent business. Then came the loss of my job and the COVID-19 quarantine, and what better time to work through something creative and fun than now.
While I used the book to work on creating a structure to my freelance/consulting business (at the moment called "Accidental Athlete Communications") I found so much in here that would be useful in so many different ways. As I look at my jobs involving volunteer recruitment, donor recruitment, member recruitment, anything that needs a plan to connect an organization/business to people, this book as fun, practical ways to move the needle. I can't wait to start using some of these techniques in some of my development/recruitment jobs!
While lack of magazines lying around the house meant I couldn't do a lot of collage, I did have fun creating a few visual pieces. I liked the way this framed a business plan, how it got me to really think about what it is that I want to do, what I want it to look like, and the freedom to create a road map that may, or may not, work.
October 20, 2011
Buku yang benar-benar menarik. Pemaparan Jennifer mirip dengan yang kulakukan selama malang-melintang di dunia kewirausahaan. Yang belum kulakukan adalah membuat rencana bisnis. Kurasa suatu hari aku akan 'mencuri' bocoran-bocoran rahasia keberhasilan Jennifer ini. ;)
Yang paling berkesan:
Menjadi wirausaha kreatif itu membutuhkan nyali, perlu tulang punggung, jiwa dan raga. Anda terus-menerus bergerak, menghadapi tantangan, dan meraih peluang, jadi sangat penting meluangkan waktu untuk merayakan di mana pun Anda berada dalam perjalanan kewirausahaan. Bahkan merayakan langkah mundur, kegagalan, dan kekecewaan juga bisa berharga. Walaupun rasanya mungkin tidak terlalu menyenangkan, pengalaman buruk merupakan pembelajaran yang tak ternilai harganya, dan itu layak dihormati. (p. 198) karena cocok dengan pengalamanku:
http://dinabegum.wordpress.com/2011/1...
Yang paling berkesan:
Menjadi wirausaha kreatif itu membutuhkan nyali, perlu tulang punggung, jiwa dan raga. Anda terus-menerus bergerak, menghadapi tantangan, dan meraih peluang, jadi sangat penting meluangkan waktu untuk merayakan di mana pun Anda berada dalam perjalanan kewirausahaan. Bahkan merayakan langkah mundur, kegagalan, dan kekecewaan juga bisa berharga. Walaupun rasanya mungkin tidak terlalu menyenangkan, pengalaman buruk merupakan pembelajaran yang tak ternilai harganya, dan itu layak dihormati. (p. 198) karena cocok dengan pengalamanku:
http://dinabegum.wordpress.com/2011/1...
April 12, 2012
Loved this book! Why? I am not an artist - and I am creative and so are you. This taps into the right side of my brain that in the corporate world didn't get much attention.
No, I'm not afraid of numbers - having worked 10 years with engineers and another 10 years with accountants as a pension administrator - I know numbers.
I loved it because all the other business plan books I found bored me to death. Getting to the numbers for me was the easy part. Discovering what my passion was and what inspired my energy was the gift of this book. Additionally, I have become part of the RBBP community. This is a community that affirms and encourages each other. They do not live in fear or stuck in scarcity thinking of the corporate world.
Good things happen if you decide to open space for other ways of thinking and being in the world.
No, I'm not afraid of numbers - having worked 10 years with engineers and another 10 years with accountants as a pension administrator - I know numbers.
I loved it because all the other business plan books I found bored me to death. Getting to the numbers for me was the easy part. Discovering what my passion was and what inspired my energy was the gift of this book. Additionally, I have become part of the RBBP community. This is a community that affirms and encourages each other. They do not live in fear or stuck in scarcity thinking of the corporate world.
Good things happen if you decide to open space for other ways of thinking and being in the world.
July 8, 2017
I am a definitely a left-brainer, but when it comes to business plans, I am just clueless. This book made writing a business plan very accessible to me. The business terms were defined in real-world language. The author uses playful, colorful and visual ways to assemble a business plan, starting with the big picture and then drilling down into the parts. It is a great way to look at creating a business based on values and passions.
I have never worked in business and am starting one in my retirement. As a perfectionist, I felt I needed a plan and other business people kept talking about them. I now see the value of a business plan.
The examples given are lovely collage and artsy sticky-note affairs. My business plan is a total left-brain-written-in-a-book with no frills situation. I understand every part of it and it is perfect for me.
I have never worked in business and am starting one in my retirement. As a perfectionist, I felt I needed a plan and other business people kept talking about them. I now see the value of a business plan.
The examples given are lovely collage and artsy sticky-note affairs. My business plan is a total left-brain-written-in-a-book with no frills situation. I understand every part of it and it is perfect for me.
January 11, 2013
If I enjoyed making collages, I probably would've gotten more out of this book. However, there is plenty of good business info presented in non-threatening, friendly language.
I kept thinking of Havi Brooks and her site, The Fluent Self, where she's been modelling this business approach for years.
If spreadsheets give you hives (I kind of dig creating a good spreadsheet) and you're building a business, I'd recommend this book.
If you're well aware that right and left brain behavior aren't so easily divided into creative vs. analytical and can't get over its vernacular usage, and you have a hatred of glue sticks, maybe read something else.
I kept thinking of Havi Brooks and her site, The Fluent Self, where she's been modelling this business approach for years.
If spreadsheets give you hives (I kind of dig creating a good spreadsheet) and you're building a business, I'd recommend this book.
If you're well aware that right and left brain behavior aren't so easily divided into creative vs. analytical and can't get over its vernacular usage, and you have a hatred of glue sticks, maybe read something else.
October 18, 2016
I first read this book more than a year ago--almost two--when I was getting ready for my first book launch. I alternated between loving it and hating it--and my interest/ability in reading it petered out after the first couple of chapters.
I'm back in it / at it again--in a much more receptive frame of mind--and recognizing that while the book provides me with IDEAS, I actually have to do the WORK--and not just the visioning / planning exercises but the EXECUTION, and I am, on the balance, loving it more than hating it.
(The hating comes from being pushed outside of my comfort zone, btw.)
It is a visually beautiful book, btw. I really enjoy that, and Lee's overall approach.
I'm back in it / at it again--in a much more receptive frame of mind--and recognizing that while the book provides me with IDEAS, I actually have to do the WORK--and not just the visioning / planning exercises but the EXECUTION, and I am, on the balance, loving it more than hating it.
(The hating comes from being pushed outside of my comfort zone, btw.)
It is a visually beautiful book, btw. I really enjoy that, and Lee's overall approach.
October 15, 2019
I loved this book. As a business woman, I have written many standard business plans. This book appeals to the artist in me. I loved the cardboard fold-outs and visual techniques. I am considering teaching a workshop based on this book. Highly recommended to the visually-oriented woman who is intimidated by the idea of writing a business plan. However, you still need to sit down and write a one-page financial spreadsheet showing cash flow for two years, and this requires the left brain analytical side. Best wishes to anybody starting a business, or updating your business plan. This is a fun read and good change of pace.
November 8, 2013
The only book I found on creating a business plan for non-traditional business, like say, writing. Really useful to help come up with a legitimate business plan when you aren't looking for an SBA loan or opening up shop. Loved it.
October 23, 2011
If your an Artist, Writer, Creative Right Brainer. This business plan resource is for you, it's amazing and fun, and you get to know your business 100%.
February 25, 2015
A wonderful book for people who want to engage their creative side and make business more fun. Highly recommended.
April 26, 2015
Fantastic reference for creating your business the way you want and the way the finance folks need it to be. Perfect for visual artists, massage therapists, hair stylists, yoga studio owners, etc,
January 27, 2015
Excellent resource if you're getting started in any creative business. Highly recommended. Also, be sure to go to Jen's website for free PDFs!
August 6, 2011
This book walks you through all the thinking behind a business plan but has you work through the issues and the planning by making collages, filling out whimsical "play sheets" (the opposite of "work sheets") and generally turning all the analytical stuff on it's head in favor of a more intuitive, exploratory approach. At the end, Jenn offers you some guidance in going from your artistic masterpiece to a written, standard business plan if you need to go that extra step — but that's not necessarily the given endpoint for going through the exercises in this book. You may just end up with a handmade book full of ideas and visions for where to take your business and the inspiration to move forward with it.
It's geared, primarily at microbiz and solopreneur type concerns. Coaches, bloggers, Etsy folks and the like. But that's not to say it can't be used for more complex businesses. Mine is one — and though I approached many of the exercises with a bad attitude (oh, I already know that! or that's too simplistic for me!) I have to say I got something out of every single one of them. It's the forced uncritical brainstorming time, focused on a topic. You can't help but get something out of it. (BTW. I worked through this book along side Jennifer Lee's online course of the same name... definitely helped me keep going).
I know how to write a "real" business plan. I'm not one of those creatives who's scared of numbers (though I used to be, as a youth). I actually find it perversely entertaining to fidget with spreadsheets and try to divine the logic of left-brain things — though it certainly isn't my natural aptitude compared to wacky, messy, artsy-fartsy stuff. Nonetheless, I gained a ton of valuable insight making my collages and funny little paintings about client personas and "moola" projections. It was a different way of looking at the same old all-consuming problems, and opened the doors to exploring things more playfully. I have to admit, I really enjoyed getting back to my drafting table with my gluestick and my ink and brushes. It really made me quite happy — so I learned something about myself there, no matter what else came of it.
It's geared, primarily at microbiz and solopreneur type concerns. Coaches, bloggers, Etsy folks and the like. But that's not to say it can't be used for more complex businesses. Mine is one — and though I approached many of the exercises with a bad attitude (oh, I already know that! or that's too simplistic for me!) I have to say I got something out of every single one of them. It's the forced uncritical brainstorming time, focused on a topic. You can't help but get something out of it. (BTW. I worked through this book along side Jennifer Lee's online course of the same name... definitely helped me keep going).
I know how to write a "real" business plan. I'm not one of those creatives who's scared of numbers (though I used to be, as a youth). I actually find it perversely entertaining to fidget with spreadsheets and try to divine the logic of left-brain things — though it certainly isn't my natural aptitude compared to wacky, messy, artsy-fartsy stuff. Nonetheless, I gained a ton of valuable insight making my collages and funny little paintings about client personas and "moola" projections. It was a different way of looking at the same old all-consuming problems, and opened the doors to exploring things more playfully. I have to admit, I really enjoyed getting back to my drafting table with my gluestick and my ink and brushes. It really made me quite happy — so I learned something about myself there, no matter what else came of it.
February 2, 2012
The scrapbooky, 1990's cottage furniture type design really turned me off from this book. Granted, I'm reading it from the perspective of a newly minted MPA student, so terms like "budget" and "money" and "goals" don't scare me. I can see how if you really are terrified of anything to do with business and somehow calling money "moola" makes it easier to deal with, then this book is for you. The author does give very good advice and presents concepts, like "S.M.A.R.T. goals" (for Specific, Measurable, Achievable, Resonant, Time-bound) which are helpful in negotiating the world of, gasp, business. I think it's important to realize that business plans are living, breathing documents and can be created in a way that is engaging and fun for the person making them and that visual planning and envisioning success in different ways is important. Those lessons are the key ones in this book. However, I think it's just too cutesy in design and tone to have much of a lasting impact and feels dated even though it was just released.
August 4, 2014
Whether you own your business or are planning on building one, you'll need a map of where you are going. Traditional business plans are often dry and incomprehensible to creative entrepreneurs. But you do need a business plan, if for nothing more than to explain to others exactly what you do. You need it for yourself, too, to separate the urgent from the important, a task which can easily blur priorities.
In nine chapters, Jennifer Lee guides you to creating a business plan that you can understand, follow, and change as your business grows. There are illustrations and workbook-like exercises that will help you with a financial-, marketing- and Research and Development plan.
A flexible guide that you can tailor to your own needs.
In nine chapters, Jennifer Lee guides you to creating a business plan that you can understand, follow, and change as your business grows. There are illustrations and workbook-like exercises that will help you with a financial-, marketing- and Research and Development plan.
A flexible guide that you can tailor to your own needs.
November 14, 2017
¡Me encanta este libro! Lo he leído un par de veces, lo tengo subrayado y anotado y no me canso de acudir a él cuando necesito un "empujón creativo" en mi día a día.
Si estás preparando un plan de negocio con la idea de conseguir un crédito en el banco quizá no sea tu mejor opción - me temo que a los empleados de banca les gustan más el Excel que los collages coloridos - pero si necesitas una primera aproximación amable y juguetona a lo que es preparar una estrategia para tu empresa, negocio o proyecto, este es tu libro y si te pones a ello, acabarás con una idea bastante fidedigna de lo que tienes y lo que te falta para sacarlo adelante.
Creatividad, negocio y dinero pueden ir de la mano y TRBBP te enseña cómo conseguirlo.
Si estás preparando un plan de negocio con la idea de conseguir un crédito en el banco quizá no sea tu mejor opción - me temo que a los empleados de banca les gustan más el Excel que los collages coloridos - pero si necesitas una primera aproximación amable y juguetona a lo que es preparar una estrategia para tu empresa, negocio o proyecto, este es tu libro y si te pones a ello, acabarás con una idea bastante fidedigna de lo que tienes y lo que te falta para sacarlo adelante.
Creatividad, negocio y dinero pueden ir de la mano y TRBBP te enseña cómo conseguirlo.
October 23, 2013
This book is for creative individuals who need help in creating a plan for themselves as business owners or entrepreneurs. I thought it would have more images, I was thinking it was going to be a Sabrina Ward Harrison style book with a creative business plan style. But I actually feel that it is more left brained with a little bit of right brained pulled in for measure.
As far as it being a good business book, I think it is as good as any other business book out there. But it didn't blow my mind. I am working on my own version, but may have to reread this book in order to really comprehend it's intent!
The author has workshops too, this might be better for me as a right-brainer.
As far as it being a good business book, I think it is as good as any other business book out there. But it didn't blow my mind. I am working on my own version, but may have to reread this book in order to really comprehend it's intent!
The author has workshops too, this might be better for me as a right-brainer.
January 30, 2013
Watched the CreativeLive workshop using this book and it was awesome. Requested it from the library and was eager to re-live the experience. It did not disappoint. Graphically stimulating text and the exercises are actually fun. But then, who doesn't like to collage? It's amazing what can come through. I took a magazine I don't normally read and came away with amazing insights. If you have never tried it I highly recommend it. If you are stuck it works! I will be buying this book to reference in the future.
September 30, 2012
Better than half way through the book realized that even this Right-Brain approach to business isn't for me. I love the concept and Lee writes with passion, empathy and heaps of research. But I move in such a different style, one where I do not see an overarching purpose or focus for my work in the long run, but rather step into the light right in front of me and then wait. I may be back to this title later.
January 10, 2013
While I suspect this book could be very useful for a lot of people, I just really couldn't get past the apparently foundational idea that because I am a visual, creative person, I would therefore be afraid of spreadsheets. And I don't want to express my business plan as a collage.
I picked this up because she's doing a free workshop on creativelive.com this January; if this sounds a nifty approach to you, it's probably worth watching.
I picked this up because she's doing a free workshop on creativelive.com this January; if this sounds a nifty approach to you, it's probably worth watching.
December 6, 2013
A great book that made me see the possibilities of starting a creative business in a whole new (ie very REAL) way. Ms. Lee really understands how to inspire and encourage creative (right brain) people and to demystify business concepts that creative folks often have a tendency to resist. I highly recommend it!
April 2, 2012
Honestly this book drove me crazy. I consider myself a creative person but I am not afraid of numbers and graphs, and the words like "money" and "plan" either. I think all those "scrapbooking" plans are a waste of time and energy but then again it is just me.
January 30, 2013
This book rocks! Especially, for creatives who get lost in the process of trying to make their business work. The truth is, most of us who consider writing a business plan should read this book because is takes you off the traditional path of what you think a business plan should look like.
November 10, 2013
I think this book over-promises a little bit. While it brings in some business concepts in a way that is more approachable, I don't think following this book will get you to that business place. It's also based a lot on making dream collages and things like that, just not my bag.
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