Business Communication: Process and Product (with InfoTrac)

by Mary Ellen Guffey

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web site, monthly newsletters, as well as at conferences.

Genres: Business, Reference, School, Textbooks, Communication, Nonfiction

Hardcover

First published January 1, 1994

Reviews

[Michelle · Rating 3 out of 5]

A surprisingly good review of grammar, as well as how to write practically anything in the business world. I actually found the book useful, even though I didn't think I would.

[Tracy · Rating 3 out of 5]

Not bad for a textbook!

[Mandy · Rating 3 out of 5]

An extremely useful textbook.

[Sananab · Rating 1 out of 5]

My review is for the sixth edition, which doesn't seem to be on Goodreads.

This book is full of good advice but some things about it are absolutely bonkers:

1) It cites workplace gossip as a reliable information source. In my opinion/experience, believing workplace gossip is a good way to get yourself in bad situations you don't fully understand.

2) At one point they claim that child labour is less of an ethical problem when you are doing business in another country. That seems bad on the surface but it gets worse and worse the more you think about it.

3) There is a lot of writing advice involving being concise, being direct, and avoiding repetition. This book ignores practically all of its own advice in this regard. In fact, it is probably the most padded, wordy, and filler-heavy book I have ever read.

[Grant · Rating 3 out of 5]

Certainly doesn't have to be read word-for-word; a skim is sufficient for a reminder of fundamentals. The screenshots of templates on types of proposals serve as useful reminders. Some of the advice is a bit banal though, such as the tip to "Use the features of your computer wisely"--should go without saying, really. However, the accompanying style guide is particularly useful and even experienced communications pros can benefit from reading its "Grammar and mechanics" section. I know this because I still see otherwise experienced people making such mistakes in the working world. It answered some grammatical questions I had and provided a bit more clarity on other thorny issues, such as the proper use of subjective/objective/possessive pronouns in various constructions.

[Sarah · Rating 5 out of 5]

This up-to-date book for all communications in organizations is easy to read and is packed full of information I will reference back to in years to come.

[Shinta · Rating 1 out of 5]

nice book (y)

[Nathan Newcomer · Rating 1 out of 5]

Typical textbook. Wordy, verbose, boring. Get it if you have to.

[Carol]

As far as a textbook goes, very easy to read and very important information! I learned a lot.