Strategic Management

by John A. Pearce II, Richard B. Robinson

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 12/e". Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 12th edition offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, retail, manufacturing, technology, and diversified activities. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

Genres: Management, Textbooks, Business

992 pages, Paperback

First published December 28, 2004

Reviews

[Puja Gupta]

disgustn

[Mhs]

???

[Suellen · Rating 3 out of 5]

This covers all of the basic concepts of strategy. A fair beginner introduction to all of the concepts required to pass your class.

[Anne-Marie · Rating 4 out of 5]

Concise, easy to follow with frequent demonstrative examples. Nice overview of strategic management from a C level management view points and larger global concepts

[Christine]

I want to cry every time i read something from this book.

[Vegetarian · Rating 5 out of 5]

This was the textbook in my final (10th) course in my Master of ?Science in Management program, "Strategic Planning and Management" at Emmanuel. An outstanding textbook, but IMHO it require 2-3 readings because there's so much there - unless the reading is very slow, deliberate, and unhurried.

[Cherry · Rating 4 out of 5]

a heavy book on strategic management

[Hominyi]

to do my assignment

[Ijang Samsudin]

i'm interest