The General Management Process

by Jeffrey Krug, Wallace Stettinius

This book provides general managers and students of general management with a broad overview of the theories, concepts, tools, and principles of general management, leadership, governance, strategy, and execution. It then integrates these topics into a comprehensive framework that helps general managers think systematically about how the business as a whole is managed.

200 pages, Paperback

First published May 5, 2010