3.5 Stars!
The edition I read of this isn't up yet, so we'll settle for this one...
“The shopping list collector is someone with an innate curiosity for the lives of others.”
Shame on me, as I looked at these I was horrified by how shabby the handwriting was and how consistently bad the spelling was too. Especially considering these lists were taken exclusively from an upmarket supermarket, where I imagine that the vast majority of the patrons are professional middle-classes, (often known in some media circles as the metropolitan elite) and yet the spelling was shocking…
I remember seeing a similar shopping list project at a gallery down in Christchurch over the festive period, where a Kiwi woman had done a similar thing but during the lockdown in New Zealand. Although it may actually have been this same woman?...
This does give an interesting insight into the purchasing habits of a narrow strata of society, and Swenson provides some interesting commentary too, offering some explanations and origins into the habit of collecting ephemera, like she done with this, which made for enjoyable reading.
I wonder if she's planning a follow-up companion piece, but this time going to a deprived area of the same city to focus exclusively on a cheap, discount supermarket...now the contrast in results would make for genuinely compelling reading...