What do you think?
Rate this book
The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers
"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this invest in the content. Actually, invest time to implement the content."
―JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM! "This book connects two key dots in the customer knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently."
― RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword "I’ve seen the future of marketing and it delivers in less than 300 pages. Adam Metz’s The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, it’s dangerous."
― CHIP CONLEY, founder of Joie de Vivre Hospitality and author of How Great Companies Get Their Mojo from Maslow About the Book IF you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. They are, above all, your customers―and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click―and how social media can get them in sync and drive revenue. In The Social Customer , he teaches you all you’ll need to know to transform your business―not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply―whatever the technology and whatever the social media. You’ll
―JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM! "This book connects two key dots in the customer knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently."
― RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword "I’ve seen the future of marketing and it delivers in less than 300 pages. Adam Metz’s The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, it’s dangerous."
― CHIP CONLEY, founder of Joie de Vivre Hospitality and author of How Great Companies Get Their Mojo from Maslow About the Book IF you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. They are, above all, your customers―and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click―and how social media can get them in sync and drive revenue. In The Social Customer , he teaches you all you’ll need to know to transform your business―not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply―whatever the technology and whatever the social media. You’ll
- GenresBusinessNonfiction
304 pages, Hardcover
First published July 15, 2011
5 people are currently reading
52 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
April 29, 2012
How and why brands need to evolve into social objects to engage with the social customer. I just finished reading this book and want to go back to reading it again!
September 29, 2015
When I picks up this book during book far, I was learnt to read the abstract in full attention. It's outstanding book with great detail and brief explanation on the segregation between SCM, CRM, social media from its basic, guideline, methodology, approach, and strategy.
Very good book and its refer to a very good source as well.
Very good book and its refer to a very good source as well.
Displaying 1 - 2 of 2 reviews