Moonlight! Moonshot!

by John Sculley

Moonlight! Moonshot!b "The customer is getting smarter than you! Think Before Your Customers! "" Customer-driven Business Success Strategies and Solutions "by former PepsiCo and Apple CEO John Sculley, who led the victory in the Coke Wars bThis book emphasizes consumer-oriented marketing strategies that consider customers top priority as they analyze the success stories of 1% companies that change the world such as Apple, Google, Amazon, Alibaba, Starbucks, Uniqlo and Zara. In Silicon Valley in the United States, its called "moonshot thinking," that its not just staying in the thinking stage, but the ability to run it straight away, and actually creating innovative ideas that seem impossible. As September 12, 1962, President John F. Kennedy believed that instead of increasing the performance of the telescope to better see the moon, he would make a probe that would go all the way to the moon. The lunar exploration, which everyone did not believe, eventually became feasible. It is called Moon Shot that the actual creation was made to make the impossible possible and to lead the change of the world.It is the lunar exploration, the personal computer, the internet, the smartphone, Facebook, etc. With this radical thinking revolution and amazing development, the world has changed enormously and it has become a consumer-centric consumer-centric age.In this book, "Moonlight!", we will shift the economic power from producer to consumer in this change, while corporate executives must establish customer-oriented plan and marketing strategy as the key to business success. I would like to talk more about successful companies. Thats why Amazons Jeff Bezos says his customers are loyal. These success stories can easily tell you how solutions are built - that is, how innovative businesses are actually built - delivering a classy and incredible customer experience that never was before.

Paperback

Published October 26, 2015