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Strategic Management: Competitiveness and Globalization: Concepts Only
'Strategic Management' provides thorough coverage of strategic management. Whilst maintaining the strengths and hallmark features of the original work, this new text has been specially prepared to match the modern EMEA curriculum with boosted coverage of implementation issues, techniques and concepts, and resource-based perspectives.
624 pages, Paperback
First published August 1, 2002
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Displaying 1 - 6 of 6 reviews
March 30, 2017
This book was only ok. I found the case analyses variably interesting and tedious. I understand that some of this came from the particular industries and topics that interest me, but there was also an issue in US-centric analysis. Very rarely were non-US firms studied. This is hardly conducive to a global management education.
The editing of this book was terrible. Grammatical and spelling errors throughout.
The editing of this book was terrible. Grammatical and spelling errors throughout.
February 26, 2017
I read this book as part of an MBA strategy class I taught and will teach again. It is indeed a thorough study of strategy in a business environment. Comments from the students were that it was a bit wordy and heavy at times but does use quite a few real world examples and is fairly up to date. It is a dry read - don't look for any comic relief.
May 21, 2018
It was required reading, but this book does an excellent job of linking the complex ways firms make strategic decisions at the business and corporate level. I enjoyed it.
April 28, 2020
It's a text book. Few error, well laid out.
November 11, 2020
good analysis of strategic principles affecting companies
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May 6, 2017nothing
Displaying 1 - 6 of 6 reviews





