A positive deviant

by Francesca Gino, Kim Jung Hye

A positive deviantRebels often have negative tags. It is a heretic who runs troubles, an opponent. Resentful colleagues, friends, and family members complicate and confuse simple and easy decisions, and they seem to oppose themselves when everyone agrees. But the truth is different. There are many rebels among the people who change the world better from a non-traditional point of view. Instead of sticking to safe and familiar things and sticking to everyday customs and traditions, they are very receptive to their current state. They give us a lot of lessons in innovation and recurrence.This book claims that the host of the future world is rebellious, and that there is rebellion within all of us. What if there is a way for an organization or individual to evolve and thrive in this harsh environment, where competition is not fierce and blood is blown and polarization is deepened to unprecedented levels. It is to nurture talented people of rebellious talent. This rebellion is not only beneficial to the workplace. It also leads to a more vibrant, full and immersive life.Professor Francesca Gino, a professor at Harvard Business School and a global behavioral scientist, devotes more than a decade to studying the rebellion of various organizations around the world. This book clearly explains how and when the rebels break the rules and why such deviant behavior changes the world positively and leads to personal success.iframe

Paperback

Published February 22, 2019

About the author

Francesca Gino is an award-winning researcher and teacher, and a tenured professor at Harvard Business School.

Her consulting and speaking clients include Bacardi, Akamai, Disney, Goldman Sachs, Honeywell, Novartis, P&G, and the U.S. Air Force, Army, and Navy.

She has been honored as one of the world’s Top 40 Business Professors under 40 and one of the world’s 50 most influential management thinkers. Her work has been featured on CNN and NPR, as well as in the Economist, Financial Times, New York Times, Newsweek, Scientific American, and Psychology Today.