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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor. Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions. Do you have what it takes? Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today. The Definition of
-- The ability to grasp the human dimension of every situation; -- the ability to know what questions to ask and when to ask them; -- the ability to see the challenge, and the solution, from every angle; -- the ability to communicate their vision passionately and persuasively; -- the ability to connect with others and create an enduring chemistry; and 10 other universal attributes of winners. Do you have what it takes to win?
Do you know the words that work?
Find out more inside.
-- The ability to grasp the human dimension of every situation; -- the ability to know what questions to ask and when to ask them; -- the ability to see the challenge, and the solution, from every angle; -- the ability to communicate their vision passionately and persuasively; -- the ability to connect with others and create an enduring chemistry; and 10 other universal attributes of winners. Do you have what it takes to win?
Do you know the words that work?
Find out more inside.
320 pages, Hardcover
First published March 1, 2011
63 people are currently reading
666 people want to read
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Displaying 1 - 23 of 23 reviews
May 13, 2015
I simply couldn't. But, should you aspire to excise morality and boost income in your life, Frank Luntz has valuable experience to share with you.
Luntz is the brilliant progenitor of the ubiquitous dissimulation that floats right-speak past an inattentive public (most famously - since Gingrich's contract on America.) This is one of three of his books that I attempted, but found to be less enlightening than long-winded auto-homages.
There are better references on how to lead people to believe that you've just stated what they were "always thinking" themselves.
Luntz is the brilliant progenitor of the ubiquitous dissimulation that floats right-speak past an inattentive public (most famously - since Gingrich's contract on America.) This is one of three of his books that I attempted, but found to be less enlightening than long-winded auto-homages.
There are better references on how to lead people to believe that you've just stated what they were "always thinking" themselves.
November 1, 2014
Capacidade de comunicação e de seres capaz de te colocares no lugar do outro...
April 5, 2011
If money and power is your definition of "success," this book may motivate and help you a lot. It is not my definition and so I found it severely lacking. "No Success can compensate for failure in the home," said a famous LDS prophet and I think the breakdown of our society proves that true. Everyone has a diploma, but no one has a father. Everyone has a college degree, but no one has standards. Forget this book and read CS Lewis, or the scripture of your choice. You will get closer to "success" by following those principles than these.
September 5, 2013
"NYT Best-selling Author" is quickly becoming a warning of inevitable slop and pandering to us plebs.
This book is garbage.
This book is garbage.
January 14, 2026
This was a pretty good book. I like all the examples used of various winners in life, and I like the practical application of using language that better communicates the message. Outside of that, there didn't seem to be much actionable application of the principles, but it does help to see the mindset, which is still beneficial.
September 17, 2012
I checked this out since Kent and I get a little anxious when we think about possibly starting his own business. I'm glad I did. It reads somewhat like a textbook would sometimes. Lists and lists of aspects, attributes, goals, etc. I couldn't possibly memorize it. In summary, no success is considered a "win" without good principle.
And a good company is patterned after Costco, a company that isn't driven by stock market values but by how great of a value they can give people.
I liked reading certain parts, like a summary of Abraham Lincoln's failures. HE WAS COOL.
I'm one for brevity and unless you like reading about the same ideas over and over just worded a little bit differently each time, you might tucker out like I did. I did finish it though, just for the sake of finishing.
And a good company is patterned after Costco, a company that isn't driven by stock market values but by how great of a value they can give people.
I liked reading certain parts, like a summary of Abraham Lincoln's failures. HE WAS COOL.
I'm one for brevity and unless you like reading about the same ideas over and over just worded a little bit differently each time, you might tucker out like I did. I did finish it though, just for the sake of finishing.
May 30, 2011
If you run a business and you've not picked up this book yet, you're already behind. An incredible at what makes people winners, not only in the business world but in life. With accounts from actors, politicians, CEOs, sports stars... any and everyone you could imagine who is a winner in their field, Luntz weaves together a well thought out, organized look at what each of us need to take whatever organization we have or whatever life we lead and make it extraordinary.
December 11, 2012
I picked this up last week at the library and was very pleasantly surprised. A very informative and detailed book about how to achieve success in your life through better communication. Using the right words is very important and Dr. Luntz gives them all to us and explains why they work today. A very pleasant read. I especially liked this nugget: "It’s not what you say, it’s what they hear." Great book!
May 17, 2011
A bit too self-belly for me, and at the end his conservative slant leaks out a bit too much, but some fascinating insider stories about incredibly accomplished people in the world, and some really succinct observations on the power and importance of language and expression. Glad I read it. Thanks default Gabe!
September 17, 2013
This book pretty much confirmed about what I thought about "winners" although it mostly defined a winner as someone in the business realm, one could take the lessons learned here and apply them to others parts of life.
It takes devotion and obsession to really succeed at anything. I will feel comfortable to obsess away.
It takes devotion and obsession to really succeed at anything. I will feel comfortable to obsess away.
January 3, 2015
As much as I admire Frank's work in wordsmithing, and the impact of words and phrases, this is a very marginal book. There are a few hints of his expertise, helpful in crafting a view, a statement, or understanding others from surveys and interviews, but generally, this is not a keeper. Glad it was free.
May 7, 2011
Not having any interest in enhancing my business (I have none), I was drawn to this book as an analysis of how successful people use language. It was excellent! WIN is illuminating and useful to ANYONE -- its application is universal.
August 17, 2011
Excellent!! Frank is just as captivating to read as he is in person!
May 8, 2011
I have heard Frank Luntz numerous times on TV and was impressed with him so was anxious to read one of his books. I finally decided on this one. I really liked it.
June 8, 2011
Good insights on success as a leader in business, in politics, and in life. Makes you appreciate those we have even more.
August 3, 2011
Great look at what true winners do everyday and what makes them great. As the book says, it's not a self-help book but a help others book!
August 15, 2011
At first I thought it was going to be all about winning at business. Wrong! It's all about winning in life. Thanks Dr. Luntz. May we all live a principled life.
September 1, 2012
Great book for anyone passionate about sales and getting inspired by successful people.
April 19, 2016
Great book. Worth studying.
wishlist
August 31, 2011I want the Kindle Edition.
December 24, 2012
Good book. Great qoutes. Fantastic words that work. Will read again.
Read
June 4, 2016This one had a lot of great things in it. Still, not quite up to recommendation par.
Displaying 1 - 23 of 23 reviews