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Spin Machines: Robots, revolutions, and the future of the PR agency
Can an algorithm devise a communications strategy? Can a robot run a creative brainstorm? Can artificial intelligence write persuasively, spin a story or even pitch to a journalist? Are PR agencies safe from automation?
These are the questions explored in Spin Machines, an investigation into the changing nature of PR, the future of agency life and the role of machines in an industry built on human communication.
Calling on over ten years' experience working with leading PR agencies and brands, technology PR professional Alex Warren questions the idea that PR is fundamentally safe from automation. In the face of a new wave of creative AI technologies, Spin Machines offers a vital "survival guide" for PR professionals, new graduates and agency owners alike.
These are the questions explored in Spin Machines, an investigation into the changing nature of PR, the future of agency life and the role of machines in an industry built on human communication.
Calling on over ten years' experience working with leading PR agencies and brands, technology PR professional Alex Warren questions the idea that PR is fundamentally safe from automation. In the face of a new wave of creative AI technologies, Spin Machines offers a vital "survival guide" for PR professionals, new graduates and agency owners alike.
126 pages, Paperback
Published December 31, 2021
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