A pragmatic approach to knowledge management that integrates normative, strategic, and operational considerations is presented in this introduction to applying knowledge-management theory in business. Best practices and sound praxis from international organizations provide strategic drivers, measurements, and baselines for identifying relevant knowledge and information. Emphasis is placed on creating a comprehensive, shared language of knowledge management that is accessible to junior, middle, and senior managers; translating theory into simple implementation steps; and providing a framework for embedding knowledge management into organizations.