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Facebook Application Development For Dummies
A fun and easy guide to creating the next great Facebook app! Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API―even learn how to make money with your new app! Create the next killer Facebook app with this approachable, fun guide!
408 pages, Paperback
First published April 6, 2011
4 people are currently reading
31 people want to read
About the author
Jesse Stay
23 books64 followersHi – I’m Jesse Stay! As a 13-time author on social media marketing and techonology books and former professor of social media advertising and advocacy, I founded Stay N Alive as an answer to multiple requests by companies wanting a very unique strategy to growing their audiences through digital and social media marketing.
As a software developer in my original days, I consulted and helped build some of the top apps on Facebook. I actually worked for Facebook and helped develop some of the original documentation for Fortune 50 companies to integrate their websites and apps into Facebook Connect. Companies saw this talent and before I knew it they were asking me how they could grow their Facebook, Twitter, and other audiences. I combined my knowledge of APIs, data, and pixels to begin building unique strategies for growth and focus on conversion goals to success for clients, and before I knew it Stay N Alive was born! This is my baby and my dream – I want to show you the future of marketing!
In 2008 I embraced the “Facebook developer dream” by building apps, and helping companies build apps on the newly-released platform for developers. Before I knew it I was helping out some of the top apps on Facebook, and even spent time building the developer documentation for Facebook during the launch of Facebook Connect. I even developed initial design specs for We’re Related, which made it to number one in the app store (yes, there used to be an app store on Facebook!). Soon, I was being asked to help companies grow their audiences using my deep knowledge of social media.
Around 2009, I built an app called SocialToo.com, built as a solution to help brands grow their Twitter audience and following. We built tools to help brands grow, and produced some of the first analytics for Twitter showing how many, and who were following the brands utilizing our service. Our customers included @pepsico, @brittneyspears, and even @mchammer!
I spent 3 years kicking off and running all social media initiatives for the LDS Church, including not only the religious elements during what Newsweek defined “The Mormon Moment” with the candidacy of Mitt Romney, launch of The Book of Mormon Musical, and launch of the “I’m a Mormon” campaign, but I also helped launched social channels for Brigham Young University (BYU), the online bookseller owned by the Church DeseretBook.com, the real estate developments of City Creek Mall, and the International growth initiatives throughout Asia and Eastern Europe and Africa. I even led the launch of FamilyShare.com and growth of over 20 million followers and 1 million pageviews within its first month of launch through our unique growth technique and use of “Passion Pages”, or verticals within social media branding channels.
I was named by Mashable as one of 20 Developers to Follow, and one of 10 Essential Entrepreneurs to Follow on Twitter. I have been regularly featured on Techcrunch, Mashable, Venturebeat, Readwrite, AdWeek, Forbes, USA Today, The New York Times, and other publications. I designed and taught LDS Business College’s SMM160 Social Media Advertising and Advocacy course, and have written 9 books on the topic. I have written numerous online courses on social media marketing. Much of my writing, blogging, and teaching has lead to what many of my own competitors are using to grow their clients. And I will continue pioneering new techniques to grow my clients!
If I haven’t convinced you yet, contact me at jesse@staynalive.com – I’d love to give you a half hour consultation and show you how we might help your brand grow!
As a software developer in my original days, I consulted and helped build some of the top apps on Facebook. I actually worked for Facebook and helped develop some of the original documentation for Fortune 50 companies to integrate their websites and apps into Facebook Connect. Companies saw this talent and before I knew it they were asking me how they could grow their Facebook, Twitter, and other audiences. I combined my knowledge of APIs, data, and pixels to begin building unique strategies for growth and focus on conversion goals to success for clients, and before I knew it Stay N Alive was born! This is my baby and my dream – I want to show you the future of marketing!
In 2008 I embraced the “Facebook developer dream” by building apps, and helping companies build apps on the newly-released platform for developers. Before I knew it I was helping out some of the top apps on Facebook, and even spent time building the developer documentation for Facebook during the launch of Facebook Connect. I even developed initial design specs for We’re Related, which made it to number one in the app store (yes, there used to be an app store on Facebook!). Soon, I was being asked to help companies grow their audiences using my deep knowledge of social media.
Around 2009, I built an app called SocialToo.com, built as a solution to help brands grow their Twitter audience and following. We built tools to help brands grow, and produced some of the first analytics for Twitter showing how many, and who were following the brands utilizing our service. Our customers included @pepsico, @brittneyspears, and even @mchammer!
I spent 3 years kicking off and running all social media initiatives for the LDS Church, including not only the religious elements during what Newsweek defined “The Mormon Moment” with the candidacy of Mitt Romney, launch of The Book of Mormon Musical, and launch of the “I’m a Mormon” campaign, but I also helped launched social channels for Brigham Young University (BYU), the online bookseller owned by the Church DeseretBook.com, the real estate developments of City Creek Mall, and the International growth initiatives throughout Asia and Eastern Europe and Africa. I even led the launch of FamilyShare.com and growth of over 20 million followers and 1 million pageviews within its first month of launch through our unique growth technique and use of “Passion Pages”, or verticals within social media branding channels.
I was named by Mashable as one of 20 Developers to Follow, and one of 10 Essential Entrepreneurs to Follow on Twitter. I have been regularly featured on Techcrunch, Mashable, Venturebeat, Readwrite, AdWeek, Forbes, USA Today, The New York Times, and other publications. I designed and taught LDS Business College’s SMM160 Social Media Advertising and Advocacy course, and have written 9 books on the topic. I have written numerous online courses on social media marketing. Much of my writing, blogging, and teaching has lead to what many of my own competitors are using to grow their clients. And I will continue pioneering new techniques to grow my clients!
If I haven’t convinced you yet, contact me at jesse@staynalive.com – I’d love to give you a half hour consultation and show you how we might help your brand grow!
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Displaying 1 - 2 of 2 reviews
June 27, 2011
Great book on Facebook application development. I read the first few chapters and skimmed the last few. It works well as both a reference and as a cover-to-cover tutorial. Recommended for anyone thinking about doing Facebook development, no matter their previous programming or marketing experience.
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July 5, 2011I'm just going to be flipping through this. I'm pretty much done with coding and development, but that doesn't mean I don't maintain some kind of interest in what's going on. So after I mark this one as read, don't expect me to know a whole lot about Facebook app development!
Edit: Yup. After reading this I'm 100% certain that I no longer want to do much of anything with software development anymore! Besides, with all the privacy concerns you find with Facebook, I'm not even sure I'd want to get into such a system where things change and suddenly your app either no longer works or, worse yet, starts leaking private information.
Edit: Yup. After reading this I'm 100% certain that I no longer want to do much of anything with software development anymore! Besides, with all the privacy concerns you find with Facebook, I'm not even sure I'd want to get into such a system where things change and suddenly your app either no longer works or, worse yet, starts leaking private information.
Displaying 1 - 2 of 2 reviews