From an Idea to Nike

by Lowey Bundy Sichol

Japanese edition of [From an Idea to How Marketing Made Nike a Global Success] by Lowey Bundy Sichol. From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Hardcover

Published December 23, 2020

About the author

Lowey Bundy Sichol (her last name rhymes with pickle) is an author, speaker, MBA, and leading expert in teaching business and entrepreneurship to kids. Her nonfiction series, FROM AN IDEA TO..., takes young readers (age 8-12) into the world of entrepreneurship through the true stories of how our favorite companies came to be. (New York: Houghton Mifflin Harcourt, 2019)

Lowey is also the creator and host of IDEA Tank for Kids, a “Shark Tank” inspired competition for kids that received national media attention in 2019 and will expand to new markets in 2020. www.IdeaTankForKids.com)

Lowey received an MBA from the Tuck School of Business at Dartmouth and a BA from Hamilton College where she played varsity softball and women’s rugby. An avid athlete, Lowey’s spends her free time playing sports, coaching youth basketball and softball, and along the shores of Lake Michigan with husband, three children, and two big dogs.