Ben Feldman perfected a series of techniques for selling life insurance that earned him a place in the Guinness Book of World Records as the most outstanding salesman in history. Drawing on these foolproof techniques, this book offers a step-by-step action plan leading to sales success. You will be able to follow and absorb the working philosophy, the approaches, the closes, presentations and power phrases that made Ben Feldman the greatest insurance salesman in the world.
"The Feldman Method" gives some good insights on prospecting and selling, although its focus is on insurance sales its guidelines apply on most any field, it is concise and doesn’t go into as much technical detail as more modern books on the subject while still conveying the basics on what is needed to be a successful salesman.
However, the book reads at least partially as corporate indoctrination to its Salesforce, for example: it emphasizes time and again a 12 hour / 7 days a week work schedule, plus a couple more hours of study every day to stay on top of his game as two of the keys to Feldman’s success.
Ben Feldman was one of THE best life insurance salesman in his time. He put together the methods, sayings, and ideas that helped deliver him to this recognition. Despite this being first published in 1969 the methods and methodoligy that he shows is still prevelant today.