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Entrepreneurship
Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.
632 pages, Paperback
Published January 1, 2010
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Displaying 1 - 2 of 2 reviews
May 19, 2019
Not sure why this book has over 4 stars. I couldn't even read the entire book because it's full of empty statements and it tries to set down an exact framework of how things should be in entrepreneurship. "Entrepreneurship can be taught", the authors say. Based on what? The authors didn't even have a record of starting businesses. Another quote: "students with the aptitude to start a business can become better entrepreneurs". I... just... can't. Rule of thumb, always google the authors and if they don't have experience starting and running businesses just ignore the book. I worked with startups myself and even started a business and that's why I find this book so painful to read. My advice: please avoid this book. Read some Eric Ries or biographies by Walter Isaacson.
January 7, 2020
A really complete book for starting a company
Displaying 1 - 2 of 2 reviews