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Collaborate or Die: The co-creation book for change makers
The years between 'today' and 2030 have been dubbed the Decade of Action. Even without - and before - COVID, it was already clear that nobody can make the changes we need alone. More than ever, companies can and must connect with others to use their business as a force for progress. But how? By using the power of co-creation, defined as 'The collaborative creation of new value, together with experts and stakeholders'.
In this practical, action-oriented, and easy to read book, Martijn Pater and James Veenhoff take us on a step-by-step journey towards impact. Building on over 15 years of international experience with corporates, startups, NGOs and governments, they de-mystify the term co-creation, describe the key types and trends and share the Five Guiding Principles. Laced with practical tips and inspiring case examples, this book is a must read for anyone interested in unleashing the power of co-creation to make progress. Want to find out how Rainforest Alliance, WWF, Heineken and Philips and the like apply co-creation? Then this is the book for you.
In this practical, action-oriented, and easy to read book, Martijn Pater and James Veenhoff take us on a step-by-step journey towards impact. Building on over 15 years of international experience with corporates, startups, NGOs and governments, they de-mystify the term co-creation, describe the key types and trends and share the Five Guiding Principles. Laced with practical tips and inspiring case examples, this book is a must read for anyone interested in unleashing the power of co-creation to make progress. Want to find out how Rainforest Alliance, WWF, Heineken and Philips and the like apply co-creation? Then this is the book for you.
192 pages, Paperback
Published December 14, 2021
8 people want to read
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