How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

by Jim Aitchison

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.

400 pages, Hardcover

First published June 6, 2002

Reviews

[Erick · Rating 4 out of 5]

I want a copy of this

[Sergio GRANDE · Rating 2 out of 5]

Is it possible to make a book about advertising boring? Yes, it is.
Here's proof.