Clueless in Advertising

by Jim Aitchison, May Lwin

What is it like to work in advertising? What career paths are available? How do you get a job in an agency? CLUELESS IN ADVERTISING is the first book with all the answers for students, jobseekers and new recruits. You will discover how advertising works, how ads are made, and how they are tested. Step behind the scenes in an advertising agency and find out all about the different jobs available in account management, creative and media. Pick up tips on how to make the most of an interview, what you need to say and show, and how headhunters can help you. there’s lots of advice from the world’s top names in advertising and a great selection of ads to inspire you. This is the ONE book you need to get your career started!

Paperback

Reviews

[Linz · Rating 3 out of 5]

An easy-to read and quite informative book which provides general knowledge on advertising industry. Recommend for outsider who wanna know a little about advertising.

I especially like the design of the book, big size words make me enjoy reading more lol

[Anggi · Rating 5 out of 5]

Buku jaman kuliah ini saya ulang kembali membacanya. Kali ini ada kebutuhan materi yang menyentuh mengenai efektivitas iklan. Asosiasi kita saat menemukan kata iklan pasti paralel dengan merek. Bukan salah pengiklan jika kita sebagai konsumen menjadi tergila-gila dengan merek. karena Merek adalah sesuatu yang ingin kita gunakan sebagai identitas kita, sehingga merek tersebut memiliki arti yang sangat penting dalam kehidupan setiap orang (Steve Henry). Jadi, salah konsumen tergila-gila dengan merek? belum tentu.. atau mengiklan yang menggunakan asosiasi hebat dalam membujuk pelanggannya? mungkin...

Bagaimanapun juga, dalam kenyataannya mengukur efektivitas iklan merupakan tugas rumit. Sementara metode kita mengetahui apakah iklan kita berhasil, kita baru bisa mengukurnya setelah kampanye dijalankan. Untuk itu diperlukan teknik penelitian iklan dari berbagai tahap yang berbeda dari pengembangan kreatif. Tergantung pada tingkat kepentingan sebuah kampanye iklan, investasi unruk keperluan produksi media. Sedangkan ide iklan dan konsep dapat diuji efektivitas dan pengaruhnya terhadap khalayak sasaran.

Nasihat dari tokoh-tokoh top iklan serta berbagai iklan pilihan menjadi inspirasi Anda (mahasiswa, pelaku iklan, dan pemerhati iklan). Walaupun sudah banyak pilihan buku-buku yang mengulas mengenai iklan, buku ini masih jadi buku koleksi dari masa ke masa.

[Achie · Rating 3 out of 5]

This is really the book for those who are clueless in advertising. A catchy title I must say.

The content of this book is informative, especially for people outside the advertising industry. I bought it when I dreamed of entering the industry. At that time the book helped me a lot in understanding what's going on inside the advertising agencies and how to get into them.
The words are practical and sharp, easy for readers to grasp the information being presented by the writers.

It's not close to the bible of advertising, it's just a handy book that will fulfill common curiosities on advertising industries.

[Ika angelia · Rating 1 out of 5]

buku ini kebanyakan ngasih tau kita info tentang dunia kerja di bidang advertising-biro iklan...

dan sedikit trik supaya berfikir kreatif,
gaya bahasanya 'muda' banget.

tapi jadi ga bisa untuk referensi skripsi

tapi cukup bagus untuk bahan bacaan ringan!

[Yuli · Rating 3 out of 5]

It's simple and easy to read. If you want a quick look into the advertising industry or want to be part of it but don't know where to start, then this is the book for you.

[Ikhda · Rating 5 out of 5]

Two tumbs up!!
complete..
and
cheap!

^,^V

[Fadhli · Rating 4 out of 5]

This is the first book that makes me officially "fall" for advertising. If you curious about advertising and "clueless" about it, this is a good start.