The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business

by Nick Smith, Robert Wollan

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

Genres: Social Media

352 pages, Kindle Edition

First published December 15, 2010

About the author

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Reviews

[Sebastiano Mereu · Rating 4 out of 5]

The Social Media Management Handbook has a handful of useful tools for social media managers to work with, which are easy to understand and to implement. In my opinion, the book is targeted to social media novices, but seasoned social media managers can use many examples from the book to convey ideas to more senior managers or explain how operational positions are supposed to use social media tool.

[Sarah · Rating 2 out of 5]

This book is not good. I mean, I think managers who want to be able to BS about social media will like it, but it takes the perspective that customers who have a negative experience are a management problem, rather than a problem of a business' culture. I can see the matrixes being helpful to people who need to make the case for social media in their companies, hence the two-star rating, rather than one.

This is not one I'll be recommending for my digital communications students.

[Alessandra · Rating 3 out of 5]

Many very interesting points, but they repeat themselves too often. Might be because there are so many different collaborators involved in presenting the subjects... None of the chapters were bad, but the overall composition of the book was just not that great because you often read the same thing in 5 different chapters said by 5 different people.
Read the chapters covering the specific subjects you're interested in - don't worry about the rest.

[Al Czarnecki · Rating 4 out of 5]

A thorough, concise, highly readable book on everything you need to know to get social media working in your business. The authors cover strategy, culture, metrics, policies, roles and responsibilities. A comprehensive book that makes sense.