Practical Management Science: Spreadsheet Modeling and Applications

by Wayne L. Winston, S. Christian Albright

This modern, applied introduction to the most useful quantitative tools in business emphasizes optimization, simulation and decision analysis. The text introduces real, practical applications in finance, management, and marketing throughout and covers the entire modeling process with the use of spreadsheets. Microsoft Excel instructions are included in each chapter. Hundreds of real problems and case studies are used throughout the text and provide students with valuable exposure to the power of analytical modeling.

Genres: Business, Reference, Nonfiction, Textbooks

Hardcover

First published January 1, 1997

Reviews

[Jason · Rating 5 out of 5]

Great book about simulation and optimization.