Uses case studies and illustrations to provide tips for working effectively with international clients, customers, and business partners. Readers learn to define their own cultural style in six vital managements, strategy, planning, personal communication, and reasoning. Though not strictly a textbook, it is commonly used as a text in internationally-focused courses and cross-cultural programs.
Rather outdated, and although there's clearly an effort, certainly written with a USA-centric viewpoint. Perhaps helpful to someone who really struggles with the concept, but I suspect there are better options these days
Good points - This book is a good introduction into the world of cross-cultural communication. It covers the most important areas, uses very simple, easy to understand language and has numerous little examples, which make it a more enjoyable read, as well as heighten the understanding of the point made.
Bad points - If you already have basic knowledge of cross-cultural communication, this book would be too simple for you, sort of in a 'Cultural Intelligence for Dummies' cathegory. It is also obviously written for an American reader, which may or may not be an issue.
All that is gold does not glitter, Not all those who wander are lost; The old that is strong does not wither, Deep roots are not reached by the frost.
From the ashes a fire shall be woken, A light from the shadows shall spring; Renewed shall be blade that was broken, The crownless again shall be king.”
a good book to read, especially if you work and travel overseas, as I do. this book gives you insight into cultural differences and do's and dont's. an excellent book, easy to read as well. in fact this reminds me that I should read this book again.
I read this just out of curiosity and found it enjoyable, but it seems it would be really practical and helpful to anyone who travels a lot or does business overseas. Very straight-forward and easy to read.