Choose: The Single Most Important Decision Before Starting Your Business

by Swati Bisht

One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve?

25 pages, Paperback

Published January 7, 2021