Customer.Community: Unleashing the Power of Your Customer Base

by Drew Banks, Kim Daus

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.

Hardcover

First published April 2, 2002

About the author

Drew Banks is a retired entrepreneur, business author, and novelist. In his business writing as well as fiction, Drew deconstructs behavioral patterns in an attempt to explore psychological motivations and deterrents. While Drew's business books examine organizational implications of various social psychologies, he is drawn to fiction—where he is now focused—as a more intimate medium for delving beneath the surface of an individual.

Drew's Elba Trilogy consists of three independent novels—ABLE WAS I, ERE I SAW ELBA, and coming soon, I BEFORE E—all dealing with the issue of exile, physical and emotional, with the protagonist of each (as well as some ancillary characters) woven throughout.

WUNC Interview: Able Was I
https://tinyurl.com/4s4y6e6k

WUNC Interview: Ere I Saw Elba
https://tinyurl.com/xe883h43