Customer.Community: Unleashing the Power of Your Customer Base

by Drew Banks, Kim Daus

The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.

Hardcover

First published April 2, 2002

About the author

https://www.instagram.com/drewbanksau...

I'm a San Francisco-based novelist and retired tech entrepreneur with an MBA from MIT and a certificate in creative writing from Oxford. My fiction explores identity, desire, and the psychological forces that shape how we navigate trauma and belonging.

I'm the author of The Elba Trilogy — Able Was I, Ere I Saw Elba, and I Before E — three interconnected novels spanning New York, Paris, and Italy, examining exile, memory, and the long shadow of family history. Twenty-five years in the making, the complete trilogy is now collected in a single omnibus edition published in July 2026.

I've been featured on NPR's The State of Things and at the Saints & Sinners Literary Festival. The Elba Trilogy has been praised by NYT-bestselling authors and compared to Pachinko, One Hundred Years of Solitude, and Zora Neale Hurston.