The Business of Fashion: Designing, Manufacturing and Marketing

by Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

Genres: Fashion, Business

640 pages, Paperback

First published March 1, 1997

Reviews

[Varaidzo Nyoka]

great book!!