Exploring The Elements of Design

by Poppy Evans, Mark A. Thomas

Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.

Genres: Design, Textbooks, Reference

Paperback

First published November 5, 2003

Reviews

[B. · Rating 4 out of 5]

This was a pretty good book all and all! as a design student it explained the principles nicely and had a good mix of media and text to keep it intriguing.

[Y · Rating 2 out of 5]

It wasn't all that inspiring or helpful.

[Ash · Rating 3 out of 5]

Good review of basics (or introduction, for people who are new to it). This is one of my references for creating work for my high school students.