Although optimum performance is the objective of every organization, its achievement remains unresolved for most of us. This book uses Formula 1 motorracing as an example of how business can achieve maximum performance at all levels--individual, team, partnership and organization. The volume describes many of the challenges facing Formula 1 teams and illustrates them to provide an overall comprehension of performance at an optimal level. Accompanying case histories and examples offer inspirational as well as instructional guidance to those seeking to achieve ultimate performance levels.
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Mark Jenkins is Professor of Business Strategy and Director of Graduate Programmes at Cranfield School of Management. Prior to joining Cranfield he held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group. He is the author of a number of books on strategic management issues, has published numerous journal articles and is on the editorial boards of British Journal of Management, Long Range Planning, Organization Studies and the Journal of Management Studies. He is chairman of the European Case Clearing House (ECCH) and a member of the RAE 2008 Panel for Business and Management. He is currently researching the role of knowledge and innovation in Formula 1 motorsport. (mark.jenkins@cranfield.ac.uk).