Content Strategy Toolkit

by Megan Casey

Content Strategy ToolkitThis book introduces a set of methods for implementing a content strategy project in an organization. In order to establish a content strategy from the task of persuading a boss, we introduce the research method that draws up the consensus of the stakeholders and learns the business goal and user needs, and establishes a clear content strategy as a result of the research. And how to measure the execution result. It also provides a guide to the elements (people, competencies, roles and responsibilities) necessary for the life cycle to plan, produce, publish, and manage content. Best of all, content strategists provide the tools and methods they use in content strategy projects.

Paperback

Published June 29, 2016