Being in its infancy, the fitness world doesn’t yet have a central, governing concept to ground it. Because of this, the professionals who presently work in this world display many of the worst aspects of tribalism. Within the ecosystem of fitness, there are specialists from yoga, Crossfit, powerlifting, animal flow, Pilates, strongman, Olympic weightlifting, figure, Zumba, spin classes in the dark, boxing classes, rowing classes, treadmill classes, kickboxing, surfboard classes, rock climbing gyms, Ninja Warrior gyms, bodybuilding, bikini, boot camps, bodyweight only, super slow training, Tabata, and countless others. The one tendency common to many professionals in all of these camps is that each thinks that they have the secret sauce to optimal physical training, and that everyone else is deeply misguided. Meanwhile, within such a divided and antagonistic ecosystem, the consumer has no way to discern a quality product from trash. Many consumers just want to belong to a particular discipline. Many want to feel as though they have an inside track towards the body they want. Presented with infomercial nonsense and hoping for a silver bullet, they buy gadgets and slapped-together workout routines. After all, the purveyors are affable and attractive