Dragon Spirit: How to Self-Market Your Dream : A Zentrepreneur's Guide

by Ron Rubin, Stuart Avery Gold

The new inspirational and motivational "zentrepreneur's guide" with a focus on marketing, from the authors of the highly-acclaimed, life-changing Success at Life , the two self-described "zentrepeneurs" who run the unique, socially-conscious company where life and work are an interconnected adventure. Ancient wisdom and timeless philosophies, knotted together with state-of-the-art insights and observations, address the realities of the marketplace, demystifying the fears and terrors of marketing a dream that captures the soul. This fast- paced, witty excursion will encourage and inspire, inspirit and enthuse as never before by moving the reader ever onward, empowering them to experience the wows and the wonders of their richly deserved dream. With their trademark wit and passion, the authors tell how Jettison toxic blocking beliefs Discover the discipline of perseverance Maintain faith in the face of "dream killers" Embrace design to create a visual identity Build a buzz Do well by doing good Enjoy the journey. Rubin and Gold will awaken you to the most important distinction you will ever While entrepreneurs get hold of an idea, Zentrepreneurs allow an idea to get hold of them.

176 pages, Hardcover

First published March 26, 2003

Reviews

[Becky Myrick · Rating 1 out of 5]

The day before I picked up and finished this piece of garbage I watched The Lonely Island's feature-length film Popstar: Never Stop Never Stopping. In the movie's loosely defined storyline, the major conflict is over ownership of a catchphrase lyric. One of the highlights of the movie is a bit where Conner4Real's well-received feature on another artist's song is just a mash up of catchy phrases.

That's all Dragon Spirit is: a mash up of catchy phrases meant to inspire you on your journey as a Zentrepreneur. Nothing of substance here, just a collection of motivational posters hinging on cringy puns inside a pretty cover:

Chapter Two: Passion / Paint Your Passion---What Color Are Hue?
Chapter Three: Perseverance / Weathering the Daze---Reign and Shine
Chapter Five: Individuality / When to Play---Play to Win
Chapter Nine: Doing Good / Take a Stand---Be Care Full

Yup, it's full of these bad dad jokes poorly edited (page 135: "But only if your lucky." That's why you can skim it and forget it.

[J Carley · Rating 1 out of 5]

Literally bought the book for its cover on the first day of the dragon lunar new year. It’s not bad but a tad corny with concepts I learned in my youth. Cute dragon tho and maybe better suited for a newbie.

[Rah~ri]

Just refound this book recently.
recall it was ok but never got to far into it before i lost it.
Might be good?

[Michelle · Rating 3 out of 5]

Good book - gave lots of inspiration for getting yourself together and making it happen. It also has very practical steps.