What do you think?
Rate this book
Transformation of the game
Transformation of the game
b Games Combined with Business, Past, Present and Future b
Most of the books on existing games have been dealt with in terms of game development. In contrast, this book analyzes how the game can be used in the business from a user perspective. The books two authors, David Adelie and Molly are from the MIT Sloan MBA. They present an innovative way of using games for business from an executive perspective. In fact, companies often use games as a marketing and promotional tool. This change changes the concept of business as a whole.
This book analyzes the types of games, the connection between games and advertisements, and the reality that the cyber world is blurred. We also point out that games are being used for corporate education. The author even claims that gamers can be better than computers, scientists, and governments. That means that the meaning of the game is being redefined.
b Games Combined with Business, Past, Present and Future b
Most of the books on existing games have been dealt with in terms of game development. In contrast, this book analyzes how the game can be used in the business from a user perspective. The books two authors, David Adelie and Molly are from the MIT Sloan MBA. They present an innovative way of using games for business from an executive perspective. In fact, companies often use games as a marketing and promotional tool. This change changes the concept of business as a whole.
This book analyzes the types of games, the connection between games and advertisements, and the reality that the cyber world is blurred. We also point out that games are being used for corporate education. The author even claims that gamers can be better than computers, scientists, and governments. That means that the meaning of the game is being redefined.
Paperback
Published November 25, 2009
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.