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The Quest for Alpha: The Holy Grail of Investing

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The final word on passive vs. active investing.

The debate on active investing-stock picking and market timing-versus passive investing-markets are highly efficient and almost impossible to outperform-has raged for decades. Which side is right? In "The Quest for Alpha: The Holy Grail of Investing," author Larry E. Swedroe puts an end to the debate, proving once and for all that active investing is likely to prove futile as the associated expenses-costs, fees, and time spent analyzing individual stocks and the overall market-are likely to exceed any benefits gained.

The book presents research, data, and quotations that reveal it's extremely difficult to outperform the market.

Explains why investors should focus on asset allocation, fund construction, costs, tax efficiency, and the building of a globally diversified portfolio that minimizes, if not eliminates, the taking of idiosyncratic, uncompensated risks.

Investors are on a never-ending search for a money manager who will deliver returns above the appropriate risk-adjusted benchmark, aka the "Holy Grail of Investing."

"The Quest for Alpha" demonstrates that it's a loser's game-while it's possible to win, it's so unlikely that you shouldn't try.

208 pages, Kindle Edition

First published December 20, 2010

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288 people want to read

About the author

Larry E. Swedroe

30 books47 followers

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5 stars
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23 (23%)
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Displaying 1 - 10 of 10 reviews
Profile Image for David Quijano.
311 reviews8 followers
November 26, 2024
I heard about The Quest for Alpha from my favorite finance podcast: Animal Spirits. It is really the perfect book to explain the idea that you cannot reliably beat market returns. A couple years back, during the "Wall Street bets" meme stock craze, I was in a couple different group chats with friends where this was a major issue of contention. In both cases, I had friends who held the view that the stock market was rigged and that the only way a regular guy had a chance was to invest as a group in these meme stocks. It was an absurd idea, but I was unable to convince my friends that their ideas about the stock market were wildly incorrect. This would have been the perfect book to recommend to those friends.

The Quest for Alpha is short and to the point, but also pretty convincing. It goes through the evidence on mutual funds, pension plans, hedge funds, and private equity/venture capital and explains how these various investment strategies do not outperform the market. At the very end of the book, the author shows a couple of different examples of how one could construct a balanced and diversified portfolio with low cost index funds or ETFs. So in other words, he explains why the fancy/expensive investments are all hype and almost a sort of scam to charge higher fees. Then he explains which "boring" investments are a better alternative.

I think a lot of investing is ego driven for a lot of people. The idea that you can just press a button and have a good investment is not very appealing for those people. They like the idea that they had some sort of special insight and that they were able to outsmart everyone. If you can actually do that, there is a lot of money to be made. But as the author showed in this book, even "experts" who go on multi-decade runs with massive returns often follow up those returns with decades of massive losses. It is hard to know if these ups and downs are due to skill or chance, but the important thing to know is that this is what happens over and over again.

I doubt I would have any more luck trying to explain how the stock market works in my group chats today. However, I could at least recommend this book to anyone who was actually willing to take a couple hours to learn the facts regarding returns through various investment strategies. This is a great book and should be a starting point for anyone who is new to investing. Five stars.
Profile Image for Liana  A .
2 reviews4 followers
Read
October 28, 2017
Worth reading , liked the way the author narrates serious topics with humor.
Profile Image for ไม้ไต่คู้.
145 reviews67 followers
January 19, 2018
ตัวเนื้อหาคล้ายๆ Random walk down Wallstreet แต่จะเป็นเวอร์ชันที่ใหม่ขึ้นมาหน่อย เลยอ่านง่าย อ่านสบายกว่า

ทั้งเล่มพูดถึงเหตุผลว่าทำไมรายย่อย, ผู้จัดการกองทุน และนักลงทุนอาชีพหลายๆ คนถึงไม่ควรลงทุนแบบ Active แต่ควรจะไปซื้อ Index Fund แทน

จุดที่น่าประทับใจที่สุดคงเป็นเรื่องข้อมูลอ้างอิง (เกี่ยวกับการแพ้ตลาดของนักลงทุน) ที่มีเยอะดี ทำให้ข้อเขียนดูน่าเชื่อถือ ไม่ได้โมเมเขียนขึ้นมาลอยๆว่า 8 ใน 10 เจ๊ง ที่เหลือรวยอะไรแบบนั้น

บางคนที่ไม่เชื่อเรื่องตลาดประสิทธิภาพ อาจจะมองว่าเป็นหนังสือห่วยไปเลยก็ได้ แต่โดยส่วนตัวคิดว่าหน้งสือดีไม่จำเป็นต้องซัพพอร์ตความคิดของเราเสมอไป หนังสืออาจจะนำเสนอแนวคิดขั้วตรงข้ามกับความเชื่อเราเลยก็ได้ ขอแค่มีข้อมูลอ้างอิงและ Argument ที่สมเหตุสมผล ชวนให้เราคิดตามและเป็นความต่างที่ช่วยลับคมความคิดเดิมของเราให้มันเฉียบคมขึ้นได้ ก็น่าจะเป็นหนังสือดีได้แล้ว

คิดว่าเป็นอีกหนึ่งเล่มที่ควรอ่านสำหรับคนที่กำลังสนใจเรื่องการลงทุนในตลาดหุ้น เพราะไม่ว่าจะอยากยอมรับหรือไม่ ข้อเท็จจริงก็คือ คนส่วนใหญ่ในโลกไม่เหมาะที่จะเล่นหุ้นด้วยตัวเองจริงๆ ในระยะยาวมันมีน้อยคนจริงๆ ที่จะสามารถ Beat the market ได้ คนที่ทำได้จำเป็นต้องมีคุณสมบัติพิเศษบางอย่าง (ซึ่งจะเป็นอะไร ก็ต้องไปหากันเอง) ซึ่งถ้าใครคิดว่าตัวเองไม่มี แต่รับความเสี่ยงได้และอยากลงทุน การซื้อ Index Fund อาจเป็นวิธีที่ดีกว่าก็ได้

โดยรวมคิดว่าก็เป็นหนังสือที่เขียนดี แต่น่าเสียดายที่ไม่มีอะไรใหม่และขาดความลึกซึ้ง เพราะผู้เขียนมีธงของการลงทุนแบบ Passive อยู่แล้ว และใช้ข้อมูลที่มีเพื่อสนับสนุนแนวคิดนั้น จนขาดการถกเถียงลงไปให้ลึกซึ้งถึงช่องโหว่ของ Wisdom of the crowd
591 reviews5 followers
December 26, 2017
Read this after hearing the author talk at a conference. Some good reminders about why you invest. Easy read. Can skip most parts that simply don't apply to your situation
Profile Image for Bhavna.
1 review
September 14, 2015
I've read a lot of investment books, and I'm already familiar with portfolio theory. This book has solid research and takeaways, and it's a quick read. He's in the school of "buy-and-hold-low-cost-index-funds", but he has solid research on actively managed funds, including hedge funds, to back up his point. Highly recommended.
Profile Image for Danielle Mori.
55 reviews2 followers
November 21, 2014
Really interesting book. Somewhat depressing if you own any investments other than low cost index funds, but the author supports his argument very well. Also a very easy read as far as finance books go.
4 reviews
Want to read
November 17, 2011
Top-notch advice for the new or disillusioned investor. No quick fix, but a reasoned approach to constructing a solid plan to make money and avoid pitfalls.
Profile Image for Adam.
224 reviews25 followers
February 2, 2016
Good book, but spends equal time reciting the credentials of quoted contributors as on the substance of their contributions.
248 reviews1 follower
April 13, 2016
Larry builds the argument, through a systematic and methodical approach, that passive investing is the "winner's game" -- given the results over time, he makes a compelling case
Displaying 1 - 10 of 10 reviews

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