Web performance optimization techniques for designersAs a designer, you will meet moments of choice between beauty and performance. Good content and layout, image, and interaction are key elements that attract users, and each element has a huge impact on page load time and end-user experience. This book introduces real-world examples of how to approach a project in terms of testing, benchmarking, and page speed for critical design decisions. If you know the basics of HTML, CSS, and Photoshop, you will not have any trouble reading this book. How page load time affects your site, sites image, and site users Basics of page speed, how the browser fetches and renders content . Best practices for image optimization and image loading How to organize HTML and CSS and how to optimize web fonts . Achieve step-by-step performance goals with Mobile First Design . Measuring performance using various tools as the site evolves . Create a culture that prioritizes performance