Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

by Eric Taylor, David Riklan

The best of the best strategies from leading marketersThere are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.

Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best.Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertisingIncludes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more!

A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

270 pages, Paperback

First published May 4, 2011

About the author

There are several authors on Goodreads with this name.

For the musicologist, see Eric Taylor.

For the child psychiatrist, see Eric A. Taylor.

Reviews

[southernmyst · Rating 2 out of 5]

This was okay. It's a collection of 50 short pieces, mostly blog posts (with the links mostly removed) and a few excerpts from books, each from a different author, approaching different facets of marketing. Had I looked through it more properly in the library, I'm not sure I would've chosen it, but having had it, it was okay. Not every piece is relevant anymore, even though the copyright is only 2011 - some of the specifics of how facebook and other sites work change very rapidly. Enough of the pieces are timeless to make it worth flipping through - it's easy to spot which ones are likely to be dated very quickly. There are links and further information given about each author at the end of each piece, as well as a section at the back of the book of further reading for the really motivated.

As my marketing professor always chanted, "Everything is Marketing and Marketing is Everything." There were a few pieces in here that really gave me pause for thought about life. There was a lot in here that helped me rethink how to be a consumer. It would be an okay book for someone looking to learn about different facets of marketing - someone thinking about starting a small business, for example - not to use as a blueprint to start, but just to see what sorts of things there are to think about. Some of it is beyond the beginner's level to be able to take it and run with it, but the links and other information given should point the reader in the right direction if they want to learn more about a given facet. Much of the classic stuff that hasn't dated itself so badly isn't that way, though, so is fine for any level of marketeer. There are undoubtedly better books out there, but if this one happens to be on your library shelf, give it a go - the short pieces did make it an easy read.

[Vassilena · Rating 2 out of 5]

The book is so low-level marketing it's not even 101. It compiles a set of blog posts that are not edited in the slightest (even the "and here's a link to" parts were not removed). It stands out as fragmented and not telling a coherent or even sensible story. I can't figure out why the idea of getting some blog posts and putting them in a book seemed like a good one - it must've been outdated even at the time of publishing, right? The only two nice pieces are Ton Hsieh's "What poker taught me about business" and Dr. Joe Vitale's "The 21 most powerful copywriting rules of all time". The rest are just general words with no real world value.