LogoMania

by Bob Gill

The quick-hit format gives designers easy access to creative ideas. Coming up with fresh ideas for logo jobs can be a very difficult process. This book offers designers many new ways to approach, or think about, each job. Gill's message is that for every logo job, there are many solutions, not just one perfect mark. In the back of the book he proves this by designing 31 different logos for the same company. A quick-hit "idea book on how to conceptualize a logo idea", these pages illustrate very simple ways to think about a logo, providing designers with the inspiration and understanding that a business or person can be successfully represented in a variety of ways. A unique approach in its succinctness, Gill has boiled down the most essential creative tactics to single sentences so designers can flip through this book and walk away with many new ideas for design solutions in just minutes.

Genres: Design

125 pages, Hardcover

First published September 1, 2006

Reviews

[Ray Cavanaugh · Rating 4 out of 5]

I suppose the fundamental purpose of any language is to communicate information. Mr. Bob Gill is a supreme practitioner of visual communication.

There ain’t a whole lot of wordplay in this funky lil’ book, but some of the images communicate in a way that words never could.

This book lets you go ‘under the hood’ and peep at the inner workings of visual creativity. It could also, perhaps, serve as a primer for other visual artists.

[Miranda · Rating 2 out of 5]

Maybe this book just isn’t aging well...maybe I’m just dense. I thought at times...maybe it’s a book of satire meant to be taken with humor? If that’s the case, it deserves more stars than I am giving it here. There are a couple of nice one-liner pieces of design philosophy here and there. If you happen to pick up this book and find it isn’t for you, you can take comfort in the fact that it won’t take up much of your time. It’s bite-sized.

[Fred Seibert · Rating 4 out of 5]

Bob Gill is that rare combination, a skillful and talented graphic designer who can also express his complex thinking with the written word.

Gill explains more about his incredible creative process than graphic designs are usually able to do. An excellent, short (short) read for anyone who like to solves problems, and a wonderful primer for modern communication like other books in Gill's bibliography.